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Angie Wilson
Director of Communications
This Sunday is Super Bowl Sunday… the night when advertisers get as much attention as the teams competing.
As both sports fans and ad types, we always watch the game. But this year, I’m thinking about it all a little differently…
A media buyer friend of mine posted on facebook that she’d be happy to negotiate the buy – at $3.2 million for a 30 second spot, my guess is she’d be ELATED!
$3.2 mill. Let’s put that in perspective. It will surprise no one that Anheuser-Busch is this year’s biggest Super Bowl advertiser - with 5 minutes of beer ads. I remember when Monster.com ads first aired in the Super Bowl and the general consensus was that it was money well spent. They made quite a splash. But does all the Anheuser-Busch advertising REALLY sell more beer? I kinda doubt it.
WHAT IF Anheuser-Busch had donated all that money to relief efforts in Haiti instead? Or bought just ONE spot and promoted the fact that the cost per spot was being divided among Haitian schools and orphanages? What kind of PR would THAT have gotten them?
I know… we talk about this kind of thing all the time… but this year, the timing is overwhelming. And let’s not forget that the Saint’s hometown could STILL use some support.
I’m just saying.
For a full list of Super Bowl advertisers:
http://www.i4u.com/article30292.html