If you are the marketing director or marketing manager of a business with an in-house team, chances are you feel hesitant about working with a marketing agency. This is not uncommon. As a leader, you feel confident in your team and its ability to handle everything. In your mind, it’s cost-effective, efficient and comfortable. Having someone from the ‘outside’ come in who is not intimately familiar with your core business may present skepticism and hesitancy. Hey, we get it!
However, having an agency partner can be a huge asset to you and your team. Let’s face it: we all want the biggest return possible, and we should be willing to do whatever is best to get that return without limiting the scope of what can be accomplished. Why crimp ingenuity, creativity and ideation only to produce ‘good enough’ results?
Your marketing needs to be purpose-driven, top-of-the-line, ever-evolving, flexible and fresh. Although you may have a strong talented team who does awesome things, you might be limiting yourself by relying solely on them. Take a look at some of the largest companies in the world, for example. They have a vast array of in-house capabilities, but they still collaborate with agencies to generate big results. Not only does having an agency bring a fresh perspective to the table, it also provides more manpower, expertise, access, tools and a rejuvenated determination to succeed.
And that can make all the difference.
Three Red Flags That You Need a Marketing Agency
Here are three red flags to look for that signal it might be time to call in the marketing cavalry:
What you’re doing isn’t working anymore
Today, every business on the block is vying for the attention of potential customers; typically relying on methods like print, traditional media, ineffective digital tactics and referrals. The simple truth is you can’t afford to stay stuck in the past because you’ll get overrun. It’s time to get with the times and incorporate new techniques and mediums. If you lack in-house skills for that, bring in reinforcements.
You’re not sure what works
Alternatively, what happens when you and your team decide to try every new gimmick that becomes available? You’re on Facebook, Twitter, Pinterest; you’re doing content marketing, hiring influencers, reaching out to brand advocates – you know, the whole shebang.
Well, something’s got to work, right?
The only problem is that you have no idea what that something is. It’s like playing Whack A Mole blindfolded while holding the mallet by the wrong end. Hiring an in-house team of experienced analysts who can enlighten you can be costly. Luckily, there’s a bunch of them working at that marketing agency that approached you just last week.
Your in-house team is stretched to its limits
Members of your team are starting to wear way too many hats. Your designer is also your copywriter, AdWords specialist, photographer AND your social media coordinator. You, on the other hand, are trying to place media, constantly network and coordinate your staff, all while trying to maintain your brand’s presence and please higher ups.
Being Jack of all trades and master of none doesn’t cut it when you need to scale your operations. You need to either hire additional staff or find a full-service marketing agency that can help you handle everything, regardless of the scope – a true partner.
You’re looking to grow your revenue
The best time to reach out to an agency is when you’re in growth mode. Agencies are in the business of generating leads and new customers for their clients, and they can advise you on how to get more from your current customer base and how to reach new audiences.
Five Benefits of Hiring a Marketing Agency
If the above-mentioned signs are hitting too close to home, it might be time to turn things on their head. Hiring a marketing agency can help you do just that. It has numerous benefits:
Every marketing campaign you run costs money. For example, to run a simple AdWords campaign, at the very least, you would need a PPC expert and an analyst. Employing them full time can cost you anywhere between $75k and $100k per year, not counting training, insurance, sick leave and vacation time. Depending on the scope of the campaign, you might also need a strategist, media buyer, copywriter, an SEO expert and a developer.
Your expenses just went through the roof because hiring talent is expensive.
On the other hand, retaining a marketing agency allows you to focus on managing your core business while running all the campaigns you need at a fraction of the cost.
Access to a pool of experts from multiple fields
You can only hire so many marketing experts in-house before the cost outweighs the benefit. With a marketing agency, you have those experts at your beck and call; need a branding expert or digital specialist? They can both be on your speed dial right now.
You can run multiple campaigns without worrying whether your team has the time or power to support them. If they don’t, your agency can supply it seamlessly.
Experience that saves you time and money
Regardless of your vertical, a good agency will have experience working within it. That means they know the common pitfalls and how to avoid them; they know what works and what doesn’t.
Why grope in the dark when someone is handing you a map with a huge, glowing X stamped on it?
A marketing agency brings in a fresh perspective and looks at things from different angles. At the very least, they can inform you about the latest industry trends you might not have time to invest in. More often than not, they will do more than that! They will constantly review your core business for areas of prime opportunity. Your marketing partner is in place to have your back no matter what.
Professionals working in marketing agencies have spent their entire careers building valuable relationships. They know other marketers, vendors, media representatives – their nets are cast very wide. Use this to your benefit.
A Full-Service Marketing Agency Helps You Score New Wins
Although we’re not trying to say that every company should consider outsourcing their marketing by hiring a marketing agency. But considering the benefits, it’s difficult to disregard all the upside. Even if you’re doing great with your in-house team, partnering with professionals who live and breathe new marketing approaches and technologies can open new avenues for exploration, experimentation and business growth.
An infusion of fresh ideas and a pool of readily available expertise that can be tapped at a moment’s notice (combined with lower overall cost) is not something you should snub without due diligence.
Asen is a full-service agency focused on creating integrated marketing strategies that move the needle.
We see brands as partners, not clients. Small ad agency culture, big results. See why we’ve been successful for over 30 years.