Merry Commerce and an E-Christmas to All!

Asen Marketing Asen Marketing

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The holidays are here, and with them, comes the craze of shoppers trying to buy the perfect gifts for everyone on their lists. But as we all know, that can be easier said than done… 

If it’s not well planned, holiday shopping certainly has the potential to turn a season of celebration into a season of stress for vendors and shoppers alike. And this year, there are a few more obstacles to be aware of: supply shortages, limited-quantity purchases, shortened store hours… Over the past two years, the pandemic has made the world of retail a lot more unconventional and unreliable.

Luckily, ecommerce is right at your customers’ fingertips. 

Though these shipping and supply shortages are frustrating, there’s an up-side: Online shopping has never been easier or more convenient than it is today, making its potential positive impact on your business even greater. Providing streamlined online shopping will help your customers avoid the roadblocks and simplify their shopping experience during this busy time of year. If there was ever a time to embrace enhanced digital strategies like ecommerce shopping, it’s now.

Easy tips for existing ecom brands… 

Whether you’re a seasoned online merchant or trying it for the first time, we’ve got some great tips for how to brush up on your ecom strategy and be ready for a surge of online shoppers this year:

  • Make it easy. Ecommerce is ALL about the user experience! Showcase your products thoroughly, have a visible contact page, be quick to respond, and make it easy for potential customers to reach out to your support team if needed. Simply put: convenience brings in customers and helps keep them coming back.
  • Provide strategic online specials. Whether you’re selling a product or service online, discount codes and special offers go a long way in spreading holiday cheer. If applicable, implement a loyalty program or limited-time offers for your customers. It doesn’t have to cost your business much and will help enhance each customer’s brand loyalty!
  • Offer order longevity. In the product world, you can offer “order longevity” by making it quick and easy for customers to return or exchange items without an expiration date. Yes, fussing with returns and exchanges can be a pain. But with many brands offering this in one way or another, it’s pretty much expected in most industries today.

    Consider Chewy,  a popular pet brand, or Amazon as examples. Not only do they make it easy to shop, they also make it easy to manage returns. Because, like it or not, online shopping creates more room for order error. Once a process is in place, this is a simple way to turn returns & exchanges into a customer experience win for your brand!
  • Communicate clearly & simply. The shopping experience can be overwhelming, even online. Having specific categories so shoppers can easily find what they’re looking for is the way to go in ANY industry! Similarly, providing an FAQ section will help limit the amount of questions you get about your products/services, return policy, hours, and more… and it will speed up your customers’ online shopping experience!
  • Be available on multiple platforms. Beyond your website, it’s important to be active on social media, email marketing platforms, and other online platforms where your audience members spend a lot of their time. This will increase your brand’s chance of being seen and help boost recall in prospective customers’ minds.

    Pro tip! Have a solid marketing strategy in place for recovering abandoned shopping carts. This is a HUGE opportunity in the ecommerce industry because the shopper has already expressed trackable interest in your products or services.
  • Show genuine gratitude. You can’t do what you do without your customers! A special part of the shopping experience, especially around the holidays, is getting to interact with your audience on a deeper level… so don’t be a grinch!

All in all, ecommerce is a win-win for everyone involved. This year, we anticipate online shopping will thrive more than ever before! 

Need ideas for messaging that improves engagement? Want to brainstorm some festive ways to show your customers you care? Let’s talk! Sometimes the right partner can make all the difference in helping your brand stand out in a crowded online marketplace.

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