ChoiceSpine | Asen Marketing


In order to bring new spinal device products to market, ChoiceSpine™ recognized the need to engage in a comprehensive marketing partnership. To this day, we continue to work in conjunction with their team to help ChoiceSpine meet and exceed sales and company goals.

“Asen feels like part of our internal marketing team. We work together seamlessly to create and implement effective strategies that put ChoiceSpine products in the hands of surgeons everywhere.”

— KC Gilbert, ChoiceSpine Vice President

What We Do

Market Research
Ongoing Strategy
Custom App Development
Digital Marketing
Product Launch Campaigns
Brand Style Guide
Email Marketing
Trade Show Booth Design
Video Production
Website Design & Development
Print Collateral
Sales Strategy
Social Media

Full Speed Ahead

Developing New Branding & Marketing Strategies

When Choice first came to Asen, our team noticed an immediate need for branding and comprehensive marketing support. Together, the ChoiceSpine and Asen teams decided it would be in their brand’s best interest to revamp their existing branding and create new, more effective strategies before bringing their products to market.

This decision has continued to benefit ChoiceSpine in countless ways by adding a consistent brand voice, image, and message to all marketing efforts across the board.

Propelling Spinal Surgery™… Together!

Because branding is about so much more than just looking nice, Asen needed to first do extensive research into the ChoiceSpine product line, previous marketing, and target audience. From there, we had the information and insight both teams needed to create something that would resonate with their specific audience (spinal surgeons and device distributors) and present them as the industry leader they desired to be.

Keeping ChoiceSpine Campaigns Consistent

As with any brand, the importance of consistency across the board can’t be expressed enough. That’s why our team worked with ChoiceSpine to develop consistent visuals and concise messaging that appeals to the spinal surgery community and continues to paint them as the powerful, innovative company they work hard to be everyday.

Once their new website was up and full of custom product photography, videography, and enhanced messaging and a brand style guide was developed to help keep both teams consistent, ChoiceSpine was ready to effectively go to market!

Building a Comprehensive Online Presence

Along with traditional marketing efforts, such as print advertising and trade show booth design, Asen recognized the need for an improved online presence. In order to enhance their audience’s perception of the brand and reach them where they are (online!), we developed general awareness and product-specific digital campaigns, complete with social media management and effective email marketing.

With such a specialized audience, targeting and qualifying ChoiceSpine leads is no easy feet. However, our team of skilled digital strategists and specialists was able to pinpoint these desired leads and put ChoiceSpine products directly in front of them through various forms of digital marketing.

As a result, this comprehensive digital marketing program increased search by 340% in just one year and reduced the cost of converting a lead into a paying customer by 9%!

App-solutely Ground-Breaking Innovation

Most recently, our team custom-developed a ground-breaking Augmented Reality (AR) app for the ChoiceSpine team to use for virtual, interactive product demonstrations. Smartphone users with the app can now virtually “tour” ChoiceSpine products and access information at the tip of their fingers!

From 3D interactive models and video interviews with product designers, the app was developed in an effort to make learning about ChoiceSpine products and solutions that much easier for surgeons and distributors. Our in-house developers worked closely with key members of the ChoiceSpine team to bring this app to life— quickly and efficiently!

An Ongoing, Mutually-Beneficial Partnership

Today, we continue to partner with ChoiceSpine on several ongoing marketing efforts, including the development of sales management tools and comprehensive product campaigns.

With Asen’s help, ChoiceSpine is thriving in their industry, building more and more brand equity and recognition every day. So far, this partnership has led to immense growth for both teams— and we’ve only just begun! We see a bright future ahead for ChoiceSpine, and we’re excited to play a significant role in their success story as their dedicated marketing partner!

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