Loco Burro
Loco Burro Tex Mex Kitchen & Tequila Bar is bringing tacos, tequila, and a one-of-a-kind experience to natives and tourists in Gatlinburg and Knoxville, Tennessee. With a full menu of Tex Mex favorites, refreshing ‘ritas, and spacious rooftop bars at both locations, this growing brand has quickly become a popular hotspot for foodies in both areas.
- Branding
- Menu Designs
- Website
- Photography
- Videography
- Custom Artwork
- Gift Cards
- Print Collateral
- Interior Signage
- Exterior Signage
- Marketing Strategy
- Ongoing Consultation
The Goal
When Loco Burro decided to bring a second location to West Knoxville, there were some key differences between the new location and the previously-established Gatlinburg one. A popular tourism destination, restaurants in Gatlinburg cater primarily to visitors (with a secondary focus on reaching locals). Loco Burro’s Knoxville location needed to reach both audiences without losing sight of their overall goal: Creating a fun, festive experience for every customer alike.
In partnership with the Kennedy Concepts team, Asen set out to enhance the brand and create a Knoxville restaurant space that not only met their goal, but also keeps customers coming back.
The Journey
In addition to marketing to both locals and tourists, Loco Burro’s new Knoxville location faced another key challenge: marketing in a highly competitive area and industry. With many nearby options for foodies to choose from, Asen knew it was critical that Loco Burro stands out as more than just a place to eat… It needs to offer every customer a memorable experience.
We worked to create custom interior artwork, flashy exterior signage, creative menu designs, and more for this vibrant, fun brand!
The WOW Factor
For restaurant spaces, we understand the importance of creating an experience from the inside-out—meaning the interior atmosphere, exterior appearance, and the brand’s online presence all need to be consistently fun and festive. Asen was up for the task. In collaboration with our network of photographers and videographers, as well as Kennedy Concepts’s architects and interior designers, all teams came together to create an interactive experience that transcends mediums.
Custom interior artwork, flashy exterior signage, creative menu and gift card designs, and post-worthy photo areas all work together to add a special flare to this restaurant space. But designing for stand-out spaces is only half the job. The other half is showcasing Loco Burro’s unique features in an exciting way.
A Show-Stopping Brand Identity
After working with Kennedy Concepts on their own online presence as a parent company, their team knew Asen was the partner to bring Loco Burro Knoxville to life—offline and online. In addition to working with a wide network on their physical presence, we helped curate an entire branding package that continues to leave a lasting impression on customers.
From the initial logo design and menu strategy to savory photos and custom videos, we did it all while showcasing some of their most unique selling points, including donkey rides, table-side menu items, festive cocktails, and a stunning rooftop fireplace. When it comes to showing off this vibrant brand in their marketing, let’s just say no feature was left behind!
“Working with Asen is by far one of the best decisions we’ve made to take our company to the next level. The amount of professionalism and creativity that goes into every piece of work is well noticed and very much appreciated. From websites to print, they do a phenomenal job!”
― Chad Kennedy, Kennedy Concepts
The Results
From day one of our partnership, Asen has been hyper-focused on creating an eye-catching, memorable brand experience—because we know that’s what the Knoxville market not only wants, but has come to expect. Unlike the kitschy restaurant culture and atmosphere in tourist towns like Gatlinburg, the Knoxville market craves consistency and a sense of familiarity… without compromising on the fun!
As a result of our combined team efforts, Loco Burro’s second location is open and thriving! Every day, the restaurant offers a fun-filled dining experience to hundreds of new and returning customers. Moving forward, Kennedy Concepts looks forward to continued growth for the brand and even more expansions across East Tennessee.
Let’s work together!
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