What’s Your Website’s Love Language? • Asen Marketing

What’s Your Website’s Love Language?

Quinton Mosley

Websites

Show your website some love by keeping it happy, healthy, and secure.

Understanding your website can be a challenge in today’s advanced technological age. That’s why our team has prepared this brief “educational material” for you. It’s our hope that these tips help you and your team better understand the four defining attributes of a quality relationship with your website.

The P.L.U.S.H. Method

P.L.U.S.H., n.
Definition: an Asen acronym, carefully-crafted by Web Developer, Quinton Mosley, used to compare websites and relationships in order to produce a better understanding of the importance of ongoing site maintenance and security.

Permissions & Logins

Check your guest list and don’t invite a party pooper.

Your special website will know you truly care when you invite their closest friends and loved ones. To throw a proper bash the right guests need to show, and the wrong ones need to blow! If a bad apple makes an appearance at your party, it might be because your password was too easy to guess or one of your guests misplaced their invitation. It’s best to make sure your passwords are not easy to guess and your friend “Butterfingers” Nancy knows to keep a close watch on her password!

Once the right guests show up and they see you kept the wrong ones out, your website will surely know you were thinking of them.

Updates

Relationship maintenance never stops.

Homes don’t keep themselves clean and relationships don’t keep themselves strong. Similarly, your website isn’t going to maintain itself. It takes a lot of hard work and constant attention and fine-tuning to keep your website feeling secure, healthy, and (you guessed it) loved. Making sure you have the latest and greatest plugins and updates is one great way to make sure your site feels appreciated and adored throughout your relationship together.

Whether you’re a properly-trained “do-it-yourselfer” or you’re working with skilled industry professionals, remember one thing: ongoing website maintenance is needed to keep that special site in your life for as long as possible.

Secure

Keeping secrets with your site builds a stronger bond.

These days, it’s common for websites to attain SSL certificates. In many cases, it’s even available for free, meaning there’s no reason not to give your site the gift of SSL.

What is an SSL certificate? Put simply, a secure sockets layer (SSL) certificate is a form of security used to protect private information on your website. The certificate is used as a way to assure visitors that your site can be trusted with their secrets… I mean, their data.

Added bonus: Google loves it when people use SSL certificates on their sites. And since it’s the most trusted and widely-used search engine in the world right now, having Google on your side can’t hurt.

Hosting

Pick the right neighborhood to settle down in.

Ever heard the old adage, “location, location, location”? Before picking a home to hang your hat, you and your website will need to explore the neighborhood a bit, so to speak. For example, you’ll want to know that your neighbors are safe and the streets aren’t congested with traffic.

In translation, that means you’ll want to research the hosting platform you choose carefully. Are other sites hosted with it functioning properly and safely? Will your support team be able to devote a fair amount of time to your site?

You’ll ultimately need to decide what you’re looking for… a short-term spot to crash for awhile, or a long-term home with room for growth.

How about a quick (slightly more technical) review?

Always be mindful of your site’s Permissions & Logins, especially if a team member leaves, a new one arrives, or a permission needs to be added or revoked. Make sure you’re keeping an eye on who has access to your website and why.

Updates keep your software patched against security vulnerabilities. They are vital to maintaining a healthy website (and relationship).

Secure SSL certificates let everyone know you’re using encryption with HTTPS between your website and anyone who visits. Is the information that passes through your site being transmitted over a secure connection? You may want to find out.

Choosing a hosting platform is an important decision for you and your website. What kind of computer servers are your websites on? What kind of network connection does that server have to the internet? Does that hosting network have wise attack mitigation and prevention in place? These are the kinds of questions you’ll want to ask potential providers.

Hopefully this article has helped you better understand your relationship with your website. P.L.U.S.H. isn’t perfect (no relationship is!), but it’s a great guide for easily maintaining a happy, healthy, and secure site for many years to come.

Want to talk website design and development? We’d love to! Our web team is here and ready to discuss how we can help you grow your brand online. Contact us today!

Thanks for reading and don’t forget to follow along on social media for more content like this!
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