While natural foods are the best source of vitamins and minerals, sometimes it is difficult to get everything your body needs in your diet. This is especially true for those who have undergone bariatric surgery. Bari Life has created all-in-one bariatric multivitamins and supplements to help keep patients healthy after surgery thus preventing vitamin deficiencies.
What We Did
Website Design & Development
Bringing “Life” to Bari Life’s Branding
Bari Life approached Asen in need of a complete brand revamp that would propel them past the competition in a competitive supplement industry.
Asen began by analyzing the competitive market and developing a brand story that would differentiate Bari Life and connect them with their target audience. We then moved on to development of a new logo, website design, packaging design, and marketing collateral to match the enhanced brand message.
We took Bari Life’s logo and created a more modern design that included brighter greens and yellows that evoke feelings of energy and life, while also updating their tagline to “it’s for me” to help it resonate with post-bariatric surgery patients and give them something to identify with.
Introducing Dr. Bee!
Dealing with the effects of bariatric surgery can be difficult, and reading through pages of supplement information can often be quite dreary and monotonous. For this reason, we created Dr. Bee as a brand mascot that could provide Bari Life’s customers with simplified information in a lighthearted, positive manner that would differentiate them from the competition! Representative of their founder, Dr. Stephen Boyce (informally known as Dr. B), this animated character not only gave Bari Life a friendlier voice, but also helped capture their customers’ attention!
Note: Honey bees are symbolic of community, brightness, and personal power — all things that Bari Life exudes through their branding!
Asen designed all aspects of Bari Life’s packaging, establishing a consistent look across products with some slight variations depending on flavor or product type. Updating the packaging made a drastic difference in customer appeal, which led to more sales for Bari Life.
Trade Show Collateral
After establishing a cohesive feel for Bari Life’s branding, Asen was tasked with supplying Bari Life with trade show collateral that would boost sales.
We designed print marketing collateral for Bari Life, including a trifold brochure, a booklet to help physicians educate their patients on Bari Life’s supplements, and an instructional booklet for their “Diet Class” regimen, just to name a few!
Clearly explaining the benefits and science behind a product is especially important in the supplement industry. Videos are an extremely effective way to get your message across to your audience while also gaining their visual appeal. From informative videos about Bari Life supplements, to heartfelt customer testimonials and statements from Dr. Boyce himself, Asen has helped Bari Life bring their message to life through eye-catching professional videos.
Once Bari Life’s branding and imagery were developed, it was time to take Bari Life’s upgraded look to the web and make their name known on a larger scale. Bari Life’s old website was difficult to navigate, wasn’t mobile-friendly, and wasn’t optimized to drive conversions. Their new website came together beautifully, combining their bright, energetic feel with seamless UX functionality, and was loaded with e-commerce features to drive more sales. In addition to their website, Asen has helped Bari Life drive sales and increase awareness through tactful Google AdWords campaigns and effective social media management.
Bari Life’s brand revamp, combined with strong physical and digital marketing, gave them the boost they needed to become a strong force in the bariatric supplement industry. They received increased interactions at trade shows, better buy-in from physicians carrying their products, stronger social engagement, a huge boost in website traffic, and most importantly, a dramatic spike in sales. While Asen now works with Bari Life on an intermittent basis for special projects, Bari Life continues to reap the benefits of their upgraded branding and marketing collateral developed by Asen.