A Bit of Background
With over 40 years of experience in touchscreen manufacturing and more than 25 million installations worldwide, ELO stands as a leader in touchscreen point-of-sale and interactive solutions. In fact, you’ve probably used their products in gaming machines, interactive kiosks, hospitality systems, point-of-sale terminals, and transportation applications (just to name a few).
ELO Says “Hello”
ELO approached Asen for help producing high-quality videos that highlight their advanced touchscreen technology. As an interactive brand, we knew ELO needed attention-grabbing videos to drive consumers to get involved with their products and services. Together, our teams strategized and developed a comprehensive video marketing plan that continues to put successful case studies in front of prospective consumers across the nation to this day.
What We Did
Perfecting Our Process
Our ongoing partnership with ELO requires an open line of communication. From beginning to end, both Asen and the ELO team are involved in our process for producing high-quality videos. Their team sets up case study candidates, while we help formulate compelling stories that demonstrate how an ELO product or service can be used to eliminate pain points for their customers.
Full-Service Video Production
As a full-service agency, we believe there’s no detail too small for us to handle for ELO, so that they don’t have to. Our production team coordinated everything, from securing talent and scouting locations to on-set direction and post-production editing of final videos. Our goal was (and still is) to produce turn-key videos that increase ELO’s brand awareness and drive sales.
Our team created diverse production sets within functioning retail stores, showrooms, restaurants, golf courses, corporate headquarters, manufacturing facilities, health clubs, and more. We’re accustomed to working around businesses schedules with little to no interruption to their normal workflow.
We’ve worked with a diverse group of talent for use in ELO videos. From professionally trained actors and models to corporate representatives with no on-camera experience, our team has the experience needed to deliver effective voice inflection, facial and body expressions, and a natural flow of information from all types of talent.
In order to be as efficient as possible, Asen allocated time on-set to producing supplemental marketing material for the brand.
In addition to video, Asen coordinated and directed the simultaneous photography of ELO products. Combining these services gave ELO more bang for their buck and Asen the opportunity to help take the brand to the next level.
With our team’s years of experience in video production, ELO has been able to capitalize on today’s highest-converting marketing tool. ELO continues to use the videos we create as case studies on their website, social media, at trade shows, and as interactive tools for their extended salesforce. Along the way, the ELO brand has grown tremendously and Asen has gained a long-term partner in success!