Calhoun’s

Simple food made with the finest, freshest ingredients. That’s what this brand is all about. Part of the Copper Cellar Family of Restaurants, Calhoun’s is a full-service, casual restaurant that brings simplicity and quality together to create a menu full of Southern favorites.

Photography
Website
Packaging Design
Logo Update

Email Marketing
Social Media
Marketing Strategy
Digital Marketing

Training Materials
Holiday Campaigns
Outdoor Advertising
Radio Advertising

The Goal

Calhoun’s came to Asen with a few brand improvements in mind. The restaurant needed to consolidate their branding to become more consistent and recognizable in the eyes of hungry East Tennessee residents. They also needed to solidify their reputation as a restaurant that produces quality food.

After discussing their goals at length, Asen and Calhoun’s partnered on developing several complex, integrated strategies that would deliver strong branding across the board.

Updated Logo
Original Logo

The Journey

An established family of restaurants in their industry, Calhoun’s came to Asen with a good grasp on their market and target audience. After many conversations and our own internal market research, we began the rebranding process by making their muted logo a bit more modern.

The subtle changes made to the design and tagline appeal to the restaurant’s prideful, Southern audience by highlighting traditional, American colors and symbols, as well as bringing the logo up to-date in regard to design trends and aesthetic.

The same colors and styles were then used in developing the website in order to gain consistency and improve brand recognition.

View Website

Capturing Cravings

In the restaurant industry, stand-out product photography is a major factor in a brand’s success. When searching where to eat online, many people turn to pictures of food over reviews or recommendations from others.

In any industry, getting crisp, creative shots is an art that takes skill and strategy. In the food industry, it’s especially important because people tend to eat with their eyes first. After careful planning and some fun days on set, Asen continued to sprinkle new Calhoun’s photos all over their marketing plan, from the website and social media to simple, yet eye-catching billboards. This led to increased recognition and has helped the brand stand out in a sea of restaurant competition.

Creating a Buzz

Another important component in restaurant industry success is email marketing. With the help of those who know the brand best, Asen developed a strategy for implementing concise content that was both informative and creative into Calhoun’s eblasts.

To this day, catchy subject lines and value-added promotions continue to captivate attention and entice current and prospective guests into venturing to their nearest Calhoun’s!

We’re happy to say that we’ve grown Calhoun’s email marketing into a thriving program that often meets AND exceeds the industry’s average open rate.

“Asen is always so easy to work with. They always come through with what we need.”
― Kelsey Headrick, Copper Cellar Family of Restaurants

The Results

Since our partnership began in 2009, Asen has helped Calhoun’s increase their brand awareness and overall restaurant sales… but that’s not all. Over the years, our teams have also significantly improved the brand’s recall, holiday and event attendance, gift card sales, email open and click-through rates, social media following, and more.

A Long-Term Partnership

Calhoun’s and Asen have developed a strong relationship built on mutual trust and respect. With the help of their team, we’re still finding new, creative ways to market Calhoun’s (and other Copper Cellar restaurant concepts) as a unique dining experience for hungry people across East Tennessee.

With our comprehensive expertise and their first-hand knowledge of the brand, successful results were inevitable… and when our partners succeed, so do we!

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