Data indicates that over 62.5% of the global population has access to the internet, and with the COVID-19 pandemic having forced many businesses to shut down physical operations, we all witnessed an ever-increasing number of businesses take their operations online.1
Over 1.9 billion websites exist on the internet…
…and most of these websites are businesses selling products and services through ecommerce marketing. At the same time, there are nearly 100,000 search queries processed by Google each second of the day, and people are spending an average of almost 20 hours every single month using Facebook alone.2
So, what do these numbers tell us? From looking up information to purchasing products and services online, it seems we’ve gotten to a point where we quite literally have the world at our fingertips.
Despite such a rapid shift towards digitalization, not every business out there has taken its operations online… And while taking your operations online can be as simple as getting a strong website up and running, digital marketing is the way to go if you really want to achieve success and hit performance goals.
Here are 3 reasons it’s time for your business to step into the world of digital marketing:
1. Easily Reach Customers Where They Are
Consumers are constantly scrolling through social media feeds or looking up products and services they want to purchase via Google or other search engines. In other words, the online market is flooded with brands looking to capture their audience’s attention…
Your prospects and existing customers are already looking for products or services just like yours, and if you don’t put yourself in front of them, they’ll have no choice but to go elsewhere. Take advantage of today’s increase in the number of consumers looking for you. Now is the perfect time to put yourself out there… before the market shifts again (and it will).
2. Gain Competitive Advantage (and Keep It!)
With everyone online these days, it means your competitors likely are as well. Oftentimes, you may see your competitors even doing better than you in terms of an online presence. Don’t panic!
Step one to correcting this is simple: You have to offer great value. There’s just no way around that. If your products or services are better than competitors, customers will notice (and vice versa if they aren’t). Step two, however, is even easier: Dynamic digital campaigns that change with the market.
With the right value and message aimed at the right online audience, you can stay ahead of your competitors with ease. As a bonus, it may even help in other areas, such as an improved brand image.
3. Add Value to Other Personalized Marketing Efforts
In a world where most businesses are rolling out overly-promotional email campaigns to every person on their email list, customers expect personal and meaningful experiences. So much so, that more than 71% of consumers reported feeling extremely frustrated as a result of an impersonal shopping experience.3
With the help of digital marketing, your business can gather useful information from different sources and build multiple buyer personas to gain even more insights into your audience. In turn, this will help you execute highly-personalized email or text campaigns, traditional marketing efforts, and more. As a result, you’ll be able to turn those newfound customers into stronger, long-lasting relationships. It’s a chain reaction!
By now, your wheels are probably turning and you’re ready to see results… We’re here to help!
Tap into the full force of digital marketing to help your business thrive! Not sure where to start? Let’s chat!
Reach your customers where they’re spending more time than ever… online. Asen helps spark growth with digitally-progressive marketing solutions.