Having trouble aligning your Marketing and Sales departments? With each group prioritizing their own agendas, it can be difficult to effectively and efficiently achieve company goals.
But there’s the light at the end of the tunnel for these companies: Many disagreements and problems that arise between Marketing and Sales CAN be prevented… with the right relationship strategy, that is.
Learn more about the different types of relationships between these two groups and identify which is best for your team below.
Information in this post was sourced from the Harvard Business Review.