Project Brand Aid Returns to Help Knoxville Small Business Thrive

Asen Marketing Asen Marketing


It’s back! We’re thrilled to announce we’re officially relaunching Project Brand Aid, a program designed to help the Knoxville community by giving back in a big way…

Bringin’ PBA Back to Support Local Business

For those new to Project Brand Aid, the original idea for this exclusive program was sparked in 2015 by the creative team at Asen. Today, we’re excited to be bringing it back by providing one lucky small business in Knox County with $25k in branding services!

These branding services range from a new logo design and branded style guides to custom photography and collateral pieces—basically all the essentials an evolving small business needs to thrive long-term.

Why Knoxville Small Business?

As a small business ourselves, we understand the challenges that come with trying to get ahead in a crowded market. Post-pandemic, it’s these businesses in our community that need our support more than ever…

By partnering with winning small businesses like Planet Xchange and Frussies Deli (now Frussies Food Truck), Project Brand Aid was able to help local business owners and their teams access the marketing support they needed at the time. This year, we’ve decided to reintroduce the transformative program to our community with a sole focus on building a strong brand—something that sets a business up for years of success when done right!

“We appreciate the opportunity to support small business in our area. Project Brand Aid is our way of giving back by coming together to create a powerhouse brand for a deserving, reputable business.” – Amanda M., Head Copywriter & Content Manager

How to Enter

Small business owners who qualify for entry can go to to view all submission information and nominate their business to win. 

All small business owners who would like to be considered will need to submit a short video explaining why they feel they deserve to win and how the branding would help them reach new heights in their industry. That’s it!

How to Vote

Once all entries are received, a small panel of marketing and media industry pros will narrow the selection to FOUR final candidates. From there, it’s up to the public! 

Residents across Knox County and beyond can watch the final four’s submission videos and vote for their favorite to win at between March 15th to March 29th.

Meet Our 2023 Sponsors

This year, we’re honored to be partnering with two local businesses, Haven Media and Printedge, to help the lucky winner put their best brand forward! Thank you to these two for joining us in our mission to help small business in our area thrive!

To learn more about Project Brand Aid, including all submission guidelines and qualifications, visit or email

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Knoxville is and always will be a maker’s city. After decades of producing top-tier leaders and game-changers, this expanding city has made a name for itself as a hub for continued innovation, diverse growth, and explosive creativity.

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