As the year comes to a close, our team has next year’s trends top of mind…
We’re always looking to stay ahead of the curve for ourselves and our client brands, which means keeping an active pulse on which trends are popular right now and which are likely to remain popular in the new year.
Keep reading for a quick rundown of four key trends that are shaping not only the marketing landscape, but also how many of our partners do business.
Top Marketing Trends to Help Grow Your Business in 2024
- Personalized Marketing
In today’s digital age, personalized content has become a cornerstone of effective marketing. By pulling proven data from past campaigns and using it to tailor future campaign components (such as messages, ad formats, and audiences), it’s easier for businesses to personalize their interactions with customers on a larger scale.
This level of personalization is beneficial for many reasons: It enhances the customer experience, boosts brand loyalty, and helps drive revenue growth. With a never-ending stream of ads and offers in feeds and inboxes these days, we’re especially thankful to see the trend toward personalized content marketing continue into 2024.
- “Edutainment” Content
You’ve heard of thought leadership content, but what about edutainment? This trending term is similar to thought leadership in a lot of ways—the biggest difference being a focus on entertaining your audience versus simply educating them on products/services. This content strategy is best for brands looking to attract and inform consumers in a fun, creative way that sticks with them and improves their perception of your brand.
By using elements of marketing like feel-good storytelling, humor, or a surprise aspect, you can peak curiosity and hook prospective buyers, simply by catering your content to their preferences and attention span (which is shorter today than ever before). Here’s a quick video on edutainment for anyone looking to learn more about this trendy concept.
- Shopping on Social Media
Social media isn’t just for scrolling anymore… Now, ecommerce integrations on social media are making it easier for consumers to use today’s most popular platforms as digital storefronts. Platforms like Facebook, Instagram, Pinterest, and TikTok have created dedicated divisions for online marketing, including the ability to link ecommerce shops and websites directly into certain feeds or profiles.
If your brand sells online (or if you’re planning to make the shift into ecom in 2024), here’s a few benefits you can expect from this trend:
- Encourage users to shop directly from posts & ads (aka enjoy more conversions from this point of purchase)
- Allow users to explore reviews & product catalogs without leaving the platform
- Become known as an early adopter in your industry by taking advantage of new features and tools as the platforms release them
- Amplify your brand’s online presence by catering to the evolving preferences of digital consumers, especially those in your audience
- Authentic Connections
Last but not least, this is a trend we’re seeing in marketing AND in society. In recent years, marketers and brands have moved away from vague messages and one-size-fits-all relationships, leaning more heavily into authentic, meaningful content and real connections with others.
With a focus on personalized content also trending, this may not come as a surprise for many marketers. Nevertheless, it’s important to recognize that consumers are valuing community and industry connections more and more.
For your audience, this can look like supporting local businesses, participating in community events or societal challenges, or even just fostering a stronger sense of togetherness in their personal lives.
As a brand, acknowledging and adapting to how consumers connect with each other and businesses will be critical in 2024 and beyond.
How Will You Integrate These Trends into Your Marketing?
At Asen, we’re committed to incorporating these trends into every applicable strategy we develop with our partners, paying close attention to the data they deliver. Because at the end of the day, ensuring our clients thrive in an ever-changing marketing landscape is our top priority.
Ready to embrace these trends with a partner who looks out for your brand’s best interest? Let’s chat about your goals to see if our services are the right fit for you and your team!
Our decades of experience in full-service marketing has generated continued growth for hundreds of brands across all industries. From research and strategy to design and development, Asen’s here to help you thrive.