The Social Media See-Saw: How Posts & Ads Work Together

In today’s digital age, social media marketing is a cornerstone of brand success, especially for those who know how to maximize a business’s presence online.

For businesses looking to harness the power of industry giants like Facebook, Instagram, and LinkedIn (among others), a strategic marriage of organic posts and paid advertisements is essential. Keep reading to find out why…

The Benefits of the Organic-Paid Combo

As a full-service agency with extensive social media marketing experience, we understand organic and paid strategies often work together to elevate our client’s campaigns and help their brands reach new heights online.

Like it or not, all of today’s most popular platforms use pay-to-play algorithms, meaning it’s important to dedicate a feasible budget and strategic plan to this area of advertising.

Here are a few undeniable benefits of marrying organic posts and paid ads on social media:

• Reach more of your audience: Authentic organic posts are great for starting real conversations. Think of these posts as your brand’s ‘voice’ among your existing followers. Now, combine that with paid ads and you’ve got a megaphone!
  
  This strategic combo allows you to reach current customers or business partners and a whole new audience using detailed targeting features, increasing the number of impressions and engagements on your brand’s content.

• Become a brand they know and trust: Consistent organic content builds trust, and when prospective customers see your brand as trustworthy and familiar, they’re more likely to take action. Paid ads help reinforce trust by targeting people with personalized content based on their own habits while engaging with your brand.

• Help seal the deal: Social media platforms have become their own search engines and storefronts in recent years. And as people become more and more used to purchasing and making actionable decisions on these platforms, a combined organic-paid strategy will become that much more crucial for both B2C and B2B brands.
  
  In a nutshell, this is because organic posts warm up your audience before paid ads swoop in to close the deal. It’s the ultimate tag team that guides prospects through the journey, turning them from interested scrollers to loyal buyers.

• Gather data for your next move: When you blend organic posts and paid ads, you get TONS of data. Analyzing this data (after a trial period of no less than a few months) can help you and your marketing partner better understand what your audience likes and responds to… and what they don’t. These insights can then be used to tailor any future campaigns, so you can be sure your brand is getting the maximum impact out of its social media budget.

So, there you have it. By merging the authentic, raw nature of organic posts with the highly-targeted power of paid ads, you’re not just promoting your business; you’re creating a brand experience that’s comprehensive and consistent for your online audience.

Sound like a lot of work? We’re not going to lie to you — the most successful brands on social media invest significant time, budget, and effort into a comprehensive strategy. But with the right marketing agency or team on your side, social media can be less stressful and more successful.

How We Can Help You Grow on Social Media

At Asen, our multigenerational team has a clear understanding of complex social media tactics and trends, including the most relevant, engaging, and effective strategies for B2C and B2B brands in many industries. Our team thrives in the social media realm because we share a unique perspective as both personal users and marketing professionals utilizing the latest paid advertising tools.

Moreover, we understand the need for consistent monitoring and maintenance of the platforms your brand is on. We’re proud to say that everything we do (online and off) is intentional to help drive the best possible results for our clients and their brands. When your social media strategy is working, you’ll be the first to know! If something within the strategy needs improvement or immediate attention, we’ll be there to dig into it and bring you a plan of action.

Ready to get started? Reach out to us at asenmarketing.com/contact to discuss your social media goals and see if we’re the right fit for you! You can also follow Asen on social media (@thrivewithasen) to learn more about what we do and how we do it.