Ask the Asen Team: Why Marketing?

In the fast-paced world of marketing, it’s easy to get caught up in the strategies, metrics, and results of campaigns. But at Asen Marketing, we believe the hallmark of true marketing success lies in the people behind the scenes. 

In this article, we’re pulling back the curtain to give you a glimpse into the personal journeys and experiences that led some of our team members to the field of marketing. Whether you’re new to our agency or a long-time partner, get to know a few members of team Asen better in this quick read…

The Road to Marketing

Our team’s journeys to the world of marketing are as diverse as the strategies we create. Here’s a quick rundown of how the below team members found their way into this dynamic field…

• Amanda (“AC”) Grosvenor, Account Manager
• Melissa Fagan, Senior Graphic Designer & Web Developer
• Quinton Mosley, Web & App Developer
• Sam White, Junior Designer & Social Media Manager
• Stacy Way, Social Media Marketing Coordinator
• Amanda Myers, Head Copywriter & Content Manager

For many on the Asen team, the path to marketing started with a creative spark. In high school, Quinton was an art student who wanted to be in advertising, imagining himself creating campaign pitches like in the movies. Similarly, Sam found her love for marketing in high school through yearbook design and involvement in a group called DECA, where she honed her creative skills in a practical setting.

Others, like Melissa, took a more winding road, gaining valuable experience along the way. With an Associate’s degree in Graphic Design, she began by helping friends with design work and eventually transitioned into web development: 

“I had never worked on a website, so I spent years being mentored and learning web development on my own time. Now, years later, I handle a mix of web design and development and graphic design at Asen. The journey to get here has really opened my eyes to many different design applications within full-service marketing.”

AC, on the other hand, came from a sales background but was drawn to marketing for its unique combination of creativity and strategy, offering a fresh challenge with every project. For Stacy, the journey also began in a marketing and sales role, where she discovered her underlying passion for social media:

“I found that I really enjoy the challenge of staying ahead of trends, the ever-evolving nature of social media, understanding what content works best, and adjusting my strategy accordingly.”

Exploring Personal Strengths & Interests at Work

In creative fields like marketing, there are often opportunities to break out of a day-to-day routine and try your hand at something new or hone a personal strength. For our team, one of the most appealing aspects of marketing life is getting to leverage these unique strengths and interests at work…

AC, for example, thrives on building relationships and helping others in her personal life, which translates into successful relationships with clients and colleagues in her role at Asen. Outside of site development, Quinton gets his personal creative kicks by contributing to web copy and layouts or hand-drawing elements for designs.

Sam balances her design and social media projects with an interest in photo and video production, which she’s excited to be learning more about by assisting on set. The team writer, Amanda enjoys any opportunity to integrate music into marketing to complement copy and help make ads more connective and memorable:

“Combining the right message with the right audio track or branded sound can be much more connective than just speaking at an audience. It’s extra fun for me when a project involves both.”

What Keeps Us Motivated 

The dynamic nature of marketing keeps our team learning and adapting. But if you’re wondering what motivates us about this industry, there’s a lot that comes to mind…

AC is driven by seeing clients succeed with their marketing strategies, whether it’s an out-of-the-box campaign idea or helping them achieve their goals. In a fast-paced world, she finds it rewarding to serve as a guide for clients who are busy running their businesses.

Sam stays motivated by learning new skills — and there’s always something to learn in a creative field. Amanda views marketing as a puzzle, staying motivated by finding creative solutions to challenges and tailoring strategies to each unique brand.

On the design side, Melissa finds motivation in getting to live a creative life at home and at work, making a meaningful impact through her art. Driven by positive and productive marketing, Quinton also takes pride in making an impact where he can in the industry:

“If a campaign or call-to-action on a site is truthful and compelling, I feel like I’ve made a positive difference in the industry. That’s worth celebrating no matter how small the change.”

Connect with a Marketing Professional

We hope this peek into some of our personal journeys and interests has given you a better understanding of why we love what we do. Whether you’re a current client, a prospective partner, or just curious about our team, let’s connect to see how we can help you thrive!