Boost Conversions with Expert Shopify Store Optimization

Running a successful ecommerce store requires more than just great products…

In today’s crowded market, it’s critical to have a well-defined strategy in place for enhancing your brand’s online experience and driving potential customers to make a purchase.

Conversion rate optimization (CRO) — the process of improving your online store to encourage more visitors to take desired actions — plays a crucial role in ensuring your visitors move through the sales funnel smoothly and convert into paying customers. At Asen, we integrate CRO into all of our ecommerce strategies, ensuring your Shopify store not only looks great but also performs at its best.

Whether you’re a growing business or an established brand, let’s dive into a few actionable CRO strategies we use at Asen to boost conversions for brands with custom Shopify stores.

5 Strategies to Boost Shopify Store Conversions

1. Creating High-Quality Product Pages

Your product pages are the heart of your Shopify store and play a critical role in converting visitors into customers. For the best results, a key factor in successful ecommerce product pages is having access to high-quality content. 

High-quality product photography, especially with multiple angles, concise yet informative product titles, and clear, detailed descriptions are essential for capturing attention and driving conversions. At Asen, we work closely with clients and vendors to help source imagery and enhance existing photo quality when possible. 

If high-quality imagery isn’t already available through vendors or existing content, we also offer custom commercial product photography as a separate service to help showcase your products in the best light, maximizing their potential to drive conversions.

2. Streamlining the Checkout Process

A smooth checkout process is essential to prevent cart abandonment and improve the shopping experience. At Asen, we collaborate with client teams to set up and optimize various payment and shipping options for Shopify stores, ensuring customers have a range of convenient choices.

Whether it’s working with a preferred shipping vendor or integrating popular payment options like Shopify Payments, Apple Pay, and Google Pay, we can help tailor the ecommerce checkout experience to align with each brand’s needs and goals.

Ultimately, Shopify’s built-in capabilities help streamline much of the checkout and shipping processes — another reason why we recommend it! By simplifying these aspects, Shopify makes it easier for customers to complete their purchases, increasing the chance of conversion.

3. Optimizing Images for Speed & Performance

In the world of ecommerce, site speed is a crucial factor that directly impacts conversions. Slow-loading store features, such as extremely large image files, can frustrate visitors and lead them to abandon their journey. A fast, high-performing store not only improves user experience but also boosts your SEO, driving more organic traffic and sales.

Part of our ecommerce strategy at Asen includes optimizing Shopify store imagery to help prevent any speed-related barriers. We can do this by: 

• Compressing images to reduce file sizes while maintaining quality
• Implementing lazy loading (as the theme allows) to lower initial load times
• Leveraging additional tactics to optimize imagery as applicable

4. Leveraging Shopify’s Built-in CRO Tools

Shopify offers several built-in tools that can help boost online conversions. Our team takes full advantage of these features when applicable to enhance the shopping experience for your customers and encourage them to return.

Some of the ecommerce tools we leverage include:

• Abandoned cart recovery — automatically re-engage customers who left items in a cart to improve the likelihood of purchase
• Discount codes & promotions — easily set up and manage sales or special offers to entice your customers to buy
• Upsell & cross-sell apps — recommend additional products to help increase average order values
• Variable products — display product variants (e.g. different colors, scents, etc.) as separate items with unique images to appeal to varying shopper preferences

5. Prioritizing Inventory Management

Effective inventory management is crucial for maintaining smooth operations and ensuring your Shopify store can meet demand. During the ecommerce planning process, we ask key questions like: What is your current Inventory Management System (IMS)? Is it compatible with Shopify? If not, we collaborate with your team to rework how you manage products or help you find a modern third-party IMS that fits your brand’s specific needs.

This process is highly personalized to each company and the level of automation preferred. We’re here to serve as a guide in selecting and implementing an IMS that aligns with your internal goals and capabilities, so you don’t run into restock issues later that could affect customer satisfaction.

Interested in Optimizing a Shopify Store?

The moral of the story is: Shopify stores that are optimized for conversions are essential in scaling ecommerce businesses. From speeding up your site to refining your checkout process and making data-backed decisions, Asen’s CRO-focused ecommerce strategies and digital marketing solutions are designed to help create a seamless shopping experience for your customers, increasing your chances of turning visitors into loyal buyers.

Looking for a custom Shopify store? Find out how we can help optimize your ecommerce website! Depending on your needs, you can request an introductory call with a member of our team (new clients), reach out to your dedicated Account Executive (current clients), or follow us on social media (@thrivewithasen) to learn more.

You can also get more tips on building a successful Shopify ecommerce store from the ground up by checking out our top tips here.