Hamrick’s MODERN MOVES FOR A RETAIL LEGACY

For the better part of a century, Hamrick’s has been a trusted name in retail across the Southeast. Known for great brands at incredible prices, the family-owned company built a loyal customer base through in-store experiences, exclusive clothing lines, and values rooted in Southern hospitality. But as consumer behavior shifted, Hamrick’s recognized it was time to meet shoppers where they are: online.

The Brief

Hamrick’s internal team had been handling their marketing for years, but when it came to digital, they were ready for extra support. Their goal wasn’t to go all-in overnight — it was to learn, evolve, and grow thoughtfully. That’s where Asen came in.

Starting with a full evaluation of their current approach, we worked together to build digital strategies that complemented what their in-house team was already doing well. From custom website development to targeted online campaigns, our role was to guide Hamrick’s in their online efforts and ensure every step forward aligned with the brand their customers already knew and loved.

Fresh strategy, familiar feel.

Over three years, Asen helped Hamrick’s increase annual website traffic by 71% — with more than 400,000 new visitors in one year alone.

On top of organic foot traffic, digital marketing efforts helped drive 35,000+ additional store visits over 10 months.

THE SOLUTION

Our collaboration with Hamrick’s spans multiple projects and platforms, from a conversion-focused website and social media strategy, to digital campaigns that helped boost both in-store traffic and online sales. It also included support for new store locations, with multiple grand opening events requiring dedicated campaigns to introduce Hamrick’s to new customers in the areas and build hype around the brand’s arrival. Successful campaigns like these helped reinforce the value of digital marketing for this client, paving the way for a more comprehensive marketing strategy, including the launch of Hamrick’s first-ever ecommerce store.

Through it all, we worked hand-in-hand with Hamrick’s internal team — offering strategic guidance, performance insights, and ongoing assessments to help fine-tune their marketing program. What began as a thoughtful step towards new locations and new digital marketing tactics evolved into a dynamic partnership built on mutual trust, shared goals, and a clear understanding that growth looks different for every brand.

Hamrick’s social media following grew nearly 40% across platforms over 12 months.