Branding • Asen Marketing

You want to grow your brand. We’re here to help you grow it.

As marketers, we want your brand to be successful. We specialize in helping companies like yours define who they are as a brand. We’ll work with your internal team to discover your company’s unique personality and create an overall brand identity that resonates with your audience. Our goal is to turn you into our next success story!

Is your branding relevant?

As a brand, everything you do and say should reflect how you want your customers to feel. Consider why your customers come to you. How does your brand fit into their life? Then, design your branding accordingly.

Remember, the easier it is for people to resonate with your brand, the easier it will be to close sales. That’s real money in your pocket!

Strategically Developed Branding

We’re more than just a team of creative designers. We’re all about strategy, which means looking at your brand as a whole to determine your differentiators and use them to your advantage. These days, there are thousands of brands with pretty logos. We understand that it takes more than that to stand out. It takes a strategic, step-by-step plan centered around your brand’s unique strengths.

Can’t quite put your finger on what makes you unique? Don’t worry, that’s what we’re here for!

Brand Consistency Is Key

Effective marketing is comprehensive, and branding is an essential part of the marketing process. That means, in order for your branding to be effective, it needs to be presented consistently across ALL marketing platforms. Inconsistent branding can cause consumer confusion and lead to unnecessary frustration resulting in lost leads.

As a general rule of thumb, keep it consistent — both in overall look and messaging and by regularly pushing fresh content around your audience’s schedule.

“Your brand is the single most important investment you can make in your business.”

– Steve Forbes, Chief Executive of Forbes Media

Investing in your brand creates long-term value for companies of all sizes and industries.

Effective branding does a few critical things: it improves consumer recall, enhances perception, and helps your audience better connect with your brand. All of these things are real reasons why the biggest and brightest brands you know are thriving in their industries.
How We Do It:

Building Your Brand in 6 Steps

Market Research

In any industry, the first step to building your brand is a thorough analysis of your market. By this, we mean looking into your audience, competition, and overall industry to determine where you stand versus where you want to be. We’ll collaborate with your team to develop a SWOT analysis and identify your Unique Selling Proposition (USP) in order to better help your branding make a long-lasting splash in your market!

Name

Your brand’s name should speak to who you are and what you do, but it’s also okay to have fun with it! Some of the most well-known brands had fun with the naming process (*cough cough, Google*). At the end of the day, you want a name that’s descriptive of and true to who you are. We prioritize that first and foremost… and then we have fun with it!

Tagline

Your tagline is your name’s best friend. Its main job is to support your brand name by providing further insight into what you do (in about 7 words or less). A good tagline can be emotional or analytical, depending on your industry, audience, and specific needs. We’ll concept a handful of effective taglines and work with a trademark attorney to ensure the one you and your team choose is protected long-term.

Logo

This is arguably the most important component of your branding, as it can be the easiest for consumers to recall. That being said, it needs a lot of attention during the concept and design phases. Our team will consult with you every step of the way to ensure your logo traits (the color palette, iconography, font families, etc.) are everything consumers want and more!

Brand Story

Your brand’s story is the cornerstone of your brand’s overall messaging and should be compelling, but succinct. The goal is to paint a visual for your intended audience, whether through an emotional or technical tone of voice. Your ads, content, and even your internal sales process, should be reflective of the personality and tone in the brand story. Words are one of the most captivating tools we have as humans, so we’ll make sure every one counts!

Website

Designing a beautiful, user-friendly website in today’s digital age is no easy task. Much more than pretty photos on a screen, a great site is strategically-created with your specific industry and audience in mind. From user experience (UX) to compelling custom visuals and copy, all of the elements in our sites are purposefully-chosen and work to accomplish pre-defined goals.

Let’s Chat!

Ready to kick-start your branding process?

Shoot us a message below and we’ll be in touch within 24 hours.

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