Branding • Asen Marketing

You want to grow your brand. We’re here to help you grow it.

As marketers, we want your brand to be successful. Our goal is to turn you into our next success story, and that starts by us looking at your brand in its entirety. No matter your industry, branding can feel like a daunting task. At Asen, we specialize in helping businesses like yours define who they are as a brand. We’ll work with your internal team to discover your company’s unique personality and create an overall brand identity that resonates with your audience.

Remember, branding is one of the best marketing tools you have for:

Improving Brand Recall

Increasing Brand Awareness

Creating Brand Value

Improving Brand Perception

Driving Sales & Revenue

The “Big Three” for Perfecting Your Branding

Strategy

These days, there are thousands of brands with pretty logos. We understand that it takes more than that to stand out. It takes a strategic, step-by-step plan centered around your brand’s unique strengths. Can’t quite pinpoint your key differentiator? Don’t worry, that’s what we’re here for!

Relevancy

As a brand, everything you do and say should reflect how you want your customers to feel. Consider why your customers come to you. How does your brand fit into their life? Then, design your branding accordingly. Remember, the easier it is for people to resonate with your brand, the easier it will be to close sales.

Consistency

Effective marketing is comprehensive, and branding is an essential part of the marketing process. In order for your branding to be effective, it needs to be presented consistently across ALL marketing platforms. Inconsistent branding can cause consumer confusion and lead to unnecessary frustration resulting in lost leads.

How We Do It:

Building Your Brand in 6 Steps

Market Research

The first step to building your brand is a thorough analysis of your market. By this, we mean looking into your audience, competition, and overall industry to determine where you stand versus where you want to be. We’ll collaborate with your team to develop a SWOT analysis and identify your Unique Selling Proposition (USP) in order to better help your brand make a long-lasting splash in your market!

Name

Your brand’s name should speak to who you are and what you do, but it’s also okay to have fun with it! Some of the most well-known brands had fun with the naming process (*cough cough, Google*). At the end of the day, you want a name that’s true to who you are. We prioritize that first and foremost… and then we get creative!

Tagline

Your tagline is your name’s best friend. It’s main job is to support your brand name by providing further insight into what you do (in about 7 words or less). A good tagline can be emotional or technical, depending on your specific industry, audience, and goals. We’ll concept a handful of effective taglines and work with a trademark attorney to ensure the one you and your team choose is protected long-term.

Logo

This is one of the most important components of your branding, as it can be one of the easiest for consumers to recall. That being said, it needs a lot of attention during the concepting and design phases. Our team will consult with you every step of the way to ensure your logo traits (the color palette, iconography, font families, etc.) are everything consumers want and more!

Brand Story

Your brand’s story should be compelling, but succinct. The goal is to paint your audience a visual using a tone they can resonate with. Think of this as the cornerstone of your brand’s overall messaging. Other aspects of your brand, such as ads, content, and even your internal sales process, should be reflective of the personality and tone in your brand story. Words are one of the most powerful tools we have as humans, so we’ll make sure every one counts!

Website

Designing a beautiful, user-friendly website in today’s digital age is no easy task. Much more than pretty photos on a screen, a great site is strategically-created with your industry and audience in mind. From user experience (UX) to compelling custom visuals and copy, all of the elements in our sites are purposefully-chosen and work to accomplish pre-defined goals for our clients.

“Your brand is the single most important investment you can make in your business.”

– Steve Forbes, Chief Executive of Forbes Media

Let’s Chat!

Ready to kick-start your branding process?

Shoot us a message below and we’ll be in touch within 24 hours.

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