Market Research • Asen Marketing

We’ll take care of the research so you don’t have to!

In our industry, research is a top priority. Without first understanding your brand, industry, and competition, it can be challenging to go to market effectively. At Asen, we’ll work with you and your internal team to understand your business and goals on the deepest level possible. Because no matter how creative or groundbreaking it may seem at the time, marketing is only truly effective when you don’t stray away from the big questions…

Who is my audience and where can I find them?
What are their needs, values, and buying behaviors?
How does my product or service make them feel?
What are my competitors doing and is it working?
What will the next 5 years look like in my industry?

“Creativity requires input, and that’s what research is. You’re gathering material with which to build.”

– Gene Luen Yang, Cartoonist & Teacher

Understanding Your Needs

In any industry, the first step to building your brand is a thorough analysis of your market. By this, we mean looking into your audience, competition, and overall industry to determine where your brand stands versus where you want it to be.

After we’ve completed the market research, we’ll brainstorm the most effective, efficient ways for you to go to market and formally present our research and recommendations to you and your team. The best part? All research is yours to keep and utilize moving forward.

During our market research, we’ll look at several related factors, including your:

Business Model

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Core Values & Goals

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Strategy & Processes

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Target Audience

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Competition

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Advertising & Messaging

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Online Presence

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Public Perception

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