Head Copywriter / Content Manager
“No matter what people tell you, words and ideas can change the world.”― Robin Williams
Ambitious and personable are two words that describe Amanda best. A native of Melbourne, Florida, Amanda moved to Knoxville in 2011 to study Advertising at the University of Tennessee. A sponge for new knowledge and lover of writing, her primary responsibilities at Asen include crafting and overseeing copy, managing content across platforms, and assisting with ongoing brand strategy.
The go-to “wordsmith” at Asen, Amanda’s always ready with a catchy headline or compelling angle. But copy isn’t the only thing she enjoys brainstorming. If you ask her, she’ll tell you one of her favorite parts of agency life is getting to collaborate on new campaign concepts and brand development projects.
In her free time, Amanda likes to try new hobbies. A few of her recent go-to’s include boxing and beginner-level home improvement projects. When she’s not exploring new interests, you can probably find her hanging with her furry friends, reading, watching ’90s reruns, or planning her next big adventure.
I’m a proud advocate for the Oxford comma.
My maternal grandparents were both journalists.
I’ve been to 8 countries and 14 states.