Shelby Tallman

From childhood crafts to creative campaigns, Shelby’s lifelong passion for making things has evolved into a social media marketing career that blends strategy with imagination. A graduate of Indiana University with a degree in Sociology and Creative Advertising, she brings a well-rounded perspective to every account — pairing creativity with a strong grasp of design, content creation, photography, and event planning.

In her role at Asen, Shelby combines her creative intuition with a deep understanding of people and what drives them to engage with brands (especially online). A determined problem solver, she believes no challenge is too complex and never stops until she finds the right solution.

Outside of the office, you can find Shelby hiking in the Smokies, thrifting for her next great find, or planning an elaborate dinner party with friends. She’s also a proud cat mom to Luna and loves all things crafty, reality TV, and home decorating.