G3 Help Me.
Known regionally as both a world-class athlete and attorney, G. Turner Howard III has been one of the top auto accident lawyers in Tennessee for the past 20 years.
What We Did
A sense of urgency
Turner and his team came to Asen in 2015 with an urgent need. After a syndicated marketing effort became too expensive and lost its financial feasibility, the brand was left in a personal injury hole of their own. With fierce competition in their market, they needed help… and fast! After Asen reviewed their brand through extensive research, we knew it needed a transformation.
We began the rebranding process with a new logo and catchy name.
Simplify to improve
Asen began the rebranding process with a new logo and catchy name. A long, formal name is often too difficult to remember. Lawyers typically name their firms with a string of forgettable, ego-enhancing last names. Asen saw this as an opportunity and developed a name that would not only stand out among competitors but would also increase recall and describe who G. Turner Howard III is and what he does. “G3” represents his name, while “Help Me” describes the purpose of his business: helping injured clients in need.
Turning up the lead volume
In addition to the new name and logo, Asen developed a new user-friendly, responsive website with a focus on converting more visitors into leads. Asen then implemented an integrated digital marketing strategy utilizing SEO, SEM, content and remarketing. The digital strategy may be heavy on acronyms, but no one can deny its effectiveness as it led to a large increase in qualified leads and brings G3’s brand visibility to a another level, placing G3 ahead of its biggest competitors.
We developed a new user-friendly, responsive website with a focus on converting more visitors into leads.
We then implemented an integrated digital marketing strategy utilizing SEO, SEM, content and remarketing.
Enhancing brand awareness
Asen utilizes additional media to enhance the G3 marketing campaign even further. Strategically-placed billboards throughout Knoxville enhance everyday awareness of the G3 Help Me brand, while print and television ads complement the overall marketing efforts throughout the year.
Brand transformation = transformative results for G3
G3 Help Me’s client intake has increased 123% since 2015, and their average advertising spend per client is half of what it was! G3 now thrives in a highly-competitive, crowded industry that they were once struggling to survive in. The ultimate goal is for G3 Help Me to dominate the Knoxville market and continue to emerge as the region’s forefront contender in personal injury law.