Here’s Why Your Brand Needs Trendspotting

For your brand to thrive in today’s fast-moving marketplace, you must know the needs and wants of your audience at a given moment (say, during product development or at the outset of a single marketing campaign) and also keep a finger on the pulse of how those are continually changing. 

Marketing and market research are never static. While some principles and strategies remain foundational, your audience and the best ways to connect with them are always changing. To some extent, that means your brand must too. 

That’s why a key strategy for your brand’s success is trendspotting. 

What is Trendspotting?

Trendspotting is a subset of trend analysis, and it means observing and measuring your audience’s behavior and market dynamics to identify emerging changes and, well, trends. 

Trendspotting gives you and your marketing team the information your brand needs to stay relevant for consumers – a goal that will never be a passing trend. Here are some examples of what this might look like for your brand: 

• Analyzing data about your customers’ spending habits
• Seeking feedback via surveys or interviews
• Keeping up with trending keywords and social media hashtags related to your industry
• Connecting with thought leaders and influencers in your industry
• Hiring marketing experts to trendspot for your brand

Why is Trendspotting Important?

By their nature, trends are always changing. And while your entire business model certainly doesn’t need to change with every passing fad, it’s important to stay agile. When you make it a priority to know about the latest trends, you get the opportunity to learn how your brand might be uniquely positioned to gain more awareness. Plus, when you’re on the leading edge of trends and industry growth, you secure your reputation as an industry leader.

On the other hand, if you’re not practicing trendspotting, you may be missing key opportunities to set yourself apart from competitors and boost revenue. Your brand may appear less relevant and find itself following competitors rather than leading the way. 

How We Use Trendspotting at Asen

As a full-service marketing agency, trendspotting is wrapped into our everyday work here at Asen. On its own, trend analysis may not drive the best results, which is why we tailor our trendspotting time based on each client’s marketing plan and budget.

To ensure your brand stays ahead of the curve, our team continuously tracks and evaluates industry, seasonal, social, and digital trends, as well as consumer purchasing habits. Within and beyond projects, trend analysis allows us to focus on generating fresh ideas and opportunities, which can look like: analyzing current trends, conducting in-depth research, hosting collaborative brainstorming sessions, and so on.

In other words, whether you’re engaged in a comprehensive account retainer or collaborating with us on a specific project, focused trendspotting time allows us to evaluate your brand’s customer journey on the deepest possible level, identifying new avenues for growth.

Honestly, we geek out on things like market research, trend analysis, and more importantly, helping our partners thrive! If you’d like to find out more about how Asen might help your brand spot trends and form new growth strategies, reach out to us today!

Enjoy this read? Check out our article on finding the right growth strategy for your business for more content like this!