What is integrated marketing?
Integrated marketing is taking a targeted message and implementing it across multiple advertising platforms. Each platform works hand-in-hand to broadcast a consistent message and drive successful results.
Why is it used?
Everyone is well aware that the market is flooded with mass advertising messages. However, it is still possible to stand out amongst the clutter. In order to do so, you must market YOUR message intelligently by making use of multiple platforms. Carefully choosing the right platforms for your message will ensure your campaign is effective.
Repetition is key.
It takes 3 times to get a hit – meaning it takes you telling someone directly at least three times for an action to take place. What does this mean for your message? You need to be addressing three channels of communication or more for your campaigns to be effective and show results.
Consider your audience.
Where does your target audience dwell? Let’s say for instance you own a garden center on a busy road. Your first obvious target would be your street presence. Dress your prime real-estate with banners and signs marketing your campaign in smartly timed intervals. Want to attract new customers that are not familiar with your brand? Try targeting them with social media, direct mail and online ads. (just to name a few) Be where your customers are…online or off.
When a customer sees the same targeted message on different platforms (i.e. social media, video, email, website) on a consistent basis, they begin to take notice and recall your message more easily; therefore, setting you top of mind amongst the competition and clutter.
Ready to apply integrated marketing to your message?
Integrated marketing will take your campaign and brand to another level. Our asen team has the knowledge and experience to help your targeted message reach its full potential. It is our goal for each campaign to bring success.
The examples given earlier are just touching on the topic of integration. Call or email for more information on how to apply integrated marketing to your brand. 865.769.0006
Brookney Morrell
Art Director