It’s Time to Partner with a Marketing Agency When…

If you’re a marketing director or manager with an in-house team, you may be hesitant to partner with a marketing and advertising agency. Maybe you’ve asked yourself: “Why outsource what we can do in house?” Well, here’s your answer… 

The right agency can be a valuable asset to your brand.

Let’s face it: you and your team are busy, but you still want the biggest return on your investments possible. One of the most efficient ways to produce a high ROI is by collaborating with a marketing agency that will serve as an extension of your internal team—not a substitution for them.

Take a look at some of the largest companies in the world… They have a vast array of in-house capabilities and talent who knows the brand inside and out. But these companies still choose to collaborate with agencies that know how to market strategically and generate exceptional results.

How do agencies do it? By bringing a fresh perspective to the table, freeing up your team to focus on daily operations, offering specialized industry expertise, and providing access to real insights that make a lasting impact.

With the tools, experience, and time needed to implement and maintain an effective marketing strategy, a full-service agency can help you and your team achieve ongoing goals like:

• Higher Revenue
• More Qualified Leads
• Increased Brand Awareness
• Improved Brand Engagement
• Consistent Brand Image
• Stronger Connections with Your Audience
• Long-Term Customer Loyalty

4 Signs It’s Time to Partner With a Marketing Agency

To help you decide if an agency partnership is right for you, here are four “red flags” to look for internally… 

1. Your competitors are out-marketing you.

Thousands of brands compete for customer loyalty in every industry. Reaching and resonating with a high volume of prospective customers today requires dynamic branding and comprehensive marketing campaigns.

It’s no longer enough to rely on one-off marketing efforts. In addition to reaching prospective customers, your brand needs to speak to them frequently in ways that inspire immediate action.

It may seem like a simple task, but this can often take multiple touch points across multiple platforms. A full-service marketing and advertising agency can help by developing highly-targeted, multi-faceted campaigns that put your brand in front of the right consumers at the right times.

2. You’re not sure what’s worth your time and budget.

Many brand managers make an active effort to keep up with trends and have an active presence on today’s most popular platforms. While it’s a good effort, that philosophy can actually cost a lot of time and money.

Platforms like TikTok and Snapchat are great examples. While they receive a lot of daily active users, they probably won’t generate significant results for a B2B company, versus a B2C retail brand. The time and money it takes to learn how to effectively use and market your brand on trending platforms would likely be better spent elsewhere. An agency can help you understand which channels, platforms, and features are worth investing in and why.

3. Your in-house team is stretched to their limits.

If your sales manager also serves as your copywriter or your digital specialist handles most of your design work, it’s time to either hire additional employees or expand your team with an agency partnership. This is where cost can be a huge deciding factor…

Every marketing campaign you run costs money. For example, a simple Google AdWords campaign requires a digital media expert who can analyze the data and fine-tune the metrics to produce the best bang for your buck. Hiring a full-time analyst can cost anywhere from $50k to $100k per year (excluding training expenses, insurance, and other benefits or bonuses). On top of that, you’d still need to invest budget in the campaign itself.

Hiring an agency, on the other hand, can be a smart move if you’re looking to drive results at a fraction of that cost. Full-service agencies provide direct access to specialized designers, developers, copywriters, digital and social media strategists, and IT experts who can work with your team to ensure your brand thrives within a budget that works for you.

4. You’re looking to grow… efficiently!

The best time to reach out to an agency is when you’re in growth mode. At Asen, for example, we understand that we’re only successful when our clients are too. With that in mind, we invest in our partners’ brands as if they were our own.

Using proven acquisition processes tailored to your industry and target audience, full-service agencies like Asen are able to provide everything you need from a “one-stop shop.” The less time you have to spend on things like strategy development, training, and vendor communication, the more time you’ll have to dedicate to revenue-driving tasks like managing customer relationships or expanding your offerings.