The Lucas Center Putting Confidence & Artistry On The Map

The Lucas Center has been creating confidence for patients across the Southeast since 2004. One of Knoxville’s premier board-certified plastic surgeons, Dr. Jay Lucas and his team have the expertise and passion needed to excel in healthcare, but they needed help boosting their brand awareness and growing a stronger presence in both Knoxville and new surrounding markets. It was only after partnering with Asen that The Lucas Center was “put on the map,” as Dr. Lucas says.

The Brief

Despite trying one-off tactics over the years, marketing efforts for The Lucas Center were not effectively moving the business forward. Dr. Lucas and his team needed a marketing partner who would offer honest collaboration and guide them toward sustainable business growth by advocating for what’s best for the brand.

That’s what they found when they teamed up with Asen in 2018. Here’s how we helped elevate this brand to what it is today: a leader in a competitive sector of the healthcare market…

Blending technical skills with creative strategy
for a standout healthcare brand.

Email Marketing

Asen helped this medical practice increase client intake by 104% in just 18 months.

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Our client enjoyed a 113% increase in website form submissions year-over-year.

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An 8% increase in ad spend resulted in a 164% increase in conversions.

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This client’s Meta ad reach increased by 1,217% over six months, reaching 233K users.

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Social Media Management

The Solution

Asen started with a marketing and business assessment, evaluating all aspects of The Lucas Center’s industry, audience, and competition. With fresh insights from our research, we proceeded to the next step: a complete rebrand. We developed a new user-friendly website, implemented digital marketing campaigns to drive leads, upgraded their social media presence, and built an ongoing marketing program that continues to serve the business.

Today, we serve the “TLC" team with regular business assessments, smart strategies, and real-time data on how their campaigns are performing. As a result, The Lucas Center has seen the payoff in the form of more patient intakes and consultation requests, higher ad reach, and greater brand awareness.

In a space where privacy, discretion, and patient trust are paramount, Asen plans to continue elevating The Lucas Center’s 360-degree marketing program — with a deep focus on bringing analytics and adjustments to the table to ensure monthly goals are met. This is a partnership rooted in strategy and a shared commitment to improved patient experiences, and we’re honored to be serving as a true partner in The Lucas Center’s regional success.