Asen Marketing logo, representing our branding and website design services focused on enhancing online presence and effective web strategies.
Two women practicing CPR on a training manikin in a healthcare training setting, emphasizing Vitali Partners' focus on medical education and emergency response skills.
Vitali Partners logo with tagline "For the Love of Life," representing a modern brand identity in healthcare training and equipment.

Services

  • Brand Development

  • Digital Marketing

  • Ecommerce

  • Logo Design

  • Marketing Strategy

  • Photo

  • Research

  • Signage

  • Video

  • Website

Vitali Partners EMBRACING A BRANDED HOUSE

A leading provider of healthcare training and equipment, Vitali Partners came to Asen with a brand strategy that involved serving customers through multiple sub brands, despite key similarities. After working with the team to engage customers and develop a marketing plan backed by research, we met to discuss a vital recommendation: transition Vitali from a house of brands (six separate entities) to a streamlined branded house (one “superbrand”).

The Brief

Right away, our team understood the new branded house needed to draw inspiration from elements of their existing sub brands in order to maintain industry recognition; but another important step in the process was reaching new eyes with a strong, modern brand experience.

To position Vitali Partners as one unified company with interconnected sub brands, Asen identified areas of opportunities in the market and realized a key component in achieving this goal would be redefining the brand structure. In condensing the house of brands, there was also a need to consolidate six individually-branded websites into one main site with a separate ecommerce site.

Vitali Partners logo featuring modern typography with a red plus sign, tagline "FOR THE LOVE OF LIFE," representing a unified brand identity for healthcare training and equipment.
Main Brand Logo
Vitali Partners logo designed by Asen Marketing featuring modern typography with a red cross, emphasizing healthcare training supplies branding.
Sub Brand Logo Treatment
Vitali Partners website homepage featuring modern branding with bold text "For the love of life" and a healthcare training scene, emphasizing a unified brand identity and user-friendly design.

The Solution

Asen collaborated with the Vitali team to develop a fresh, industry-forward identity for the new branded house. This involved updating the logo design for Vitali Partners and each sub brand, creating a strategic color palette, crafting a compelling brand story, and establishing a cohesive brand voice. To ensure consistency as the business grows, Asen also compiled everything into a comprehensive brand style guide.

The focus then shifted to creating modern, user-friendly websites that would leave a lasting impression on visitors. After thorough research into competitive sites, Asen developed layouts, designs, and messaging for both the informational, service-driven site and the separate online store. This approach, combined with enhancements to Vitali’s digital presence, served as the foundation for a successful launch strategy for the new sites and the broader branded house.

Understanding this audience’s desire to connect and help others for the love of life, Asen organized a full-day content shoot at the headquarter offices to capture authentic customer and employee stories through testimonial videos, branded recruitment videos, and lifestyle and product photography.

  • Vitali Partners online training portal showcasing medical training programs, including public classes, on-site group training, and instructor opportunities, featuring a modern layout and vibrant branding.
  • Knoxville, TN training location webpage for Vitali Partners, featuring modern design elements and contact information for medical training services, with a vibrant purple color scheme.
  • Vitali Partners CPR/AED certification webpage featuring modern design elements, clear call-to-action button, and informative sections on course details and benefits.
  • On-site CPR training webpage for Vitali Partners, featuring sections on Healthcare Certifications, Workplace Certifications, and Non-Regulatory Training, with modern, user-friendly design elements and branding.
  • Customer testimonials section featuring colorful quote boxes, displaying feedback and names, emphasizing user experiences with Vitali Partners' services.

A vibrant, modern brand identity
sets this brand apart…

Vitali brand guidelines showcasing primary font details and layout design elements in a modern, user-friendly format.
Cut-out imagery showcasing a diverse group of individuals, with a focus on professional branding and user engagement for Vitali Partners, emphasizing modern design and healthcare training services.
Brand Styleguide
Vitali Partners eBlast template showcasing modern design elements, featuring placeholder image, engaging text, and call-to-action button, reflecting the brand's commitment to user-friendly digital experiences.