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BWB: GEO Hair Lab Edition
…and we’re loving every minute of it! Keep reading for an exclusive inside scoop on his eco-friendly, cruelty-free salon and the amazing work he’s doing for both his clients AND…
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Influencers vs. Brand Advocates: Which is Best for Your Business?
…to continue interacting with it (through free products, exclusive perks, or private discount codes). They agree to publicly share their experience and refer others to your company. To do so…
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Ideas for Marketing During Uncertain Times
…developing that messaging, we advise that you keep your messages factual, simple, and easily outline how your company is responding. While this should be the top priority, COVID-19 doesn’t have…
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What’s Your Website’s Love Language?
…guessed it) loved. Making sure you have the latest and greatest plugins and updates is one great way to make sure your site feels appreciated and adored throughout your relationship…
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A C-Suite Guide to Unlocking LinkedIn Success
In today’s fiercely competitive markets, it’s common for brands to struggle to find true differentiators. Gaining a competitive edge now requires more than traditional marketing and business strategies. Many brands…
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Upcoming Google Analytics Changes: Here’s What You Need to Know
…that the company’s proudly dubbed “the next generation of Google Analytics.” Why the change? Compared to UA, GA4 focuses more on the user journey and events triggered by them. With…
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The Social Media See-Saw: How Posts & Ads Work Together
…their own search engines and storefronts in recent years. And as people become more and more used to purchasing and making actionable decisions on these platforms, a combined organic-paid strategy…
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Data Makes Marketing Better
…users. Without a doubt, this data in the wrong hands can have consequences for society as a whole, and companies like Facebook and Google should go to every extreme to…
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Spark MORE Growth in 2022 with SMART Marketing Goals
…more in the coming year? SMART Marketing Goals Let’s start with a few common goals for marketers: Increase brand awareness Generate high-quality leads Gain recognition for thought leadership Increase customer…
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The 4 Phases Of The Marketing Funnel
…favorable to our brand over the competition. Marketing Tool Samples: SEO, Search Engine Marketing (SEM), Website, Customer Service Engagement Phase: Prospects enter into a relationship with your brand Once a…