Social media ads to keep your brand top of mind.
Your customers are discovering new brands, reading reviews, and making purchasing decisions on social media every day. Paid social ads keep your brand in those conversations, like they did for a private healthcare brand when we drove consultations for an average cost of just $44 each.
Social Advertising for Consumer Brands
A strong paid social strategy puts your brand in front of the right people with creative ads designed to stop the scroll and turn attention into action. At Asen, we build and manage paid social campaigns as part of an integrated digital strategy, so consumer brands show up consistently where their customers spend the most time.
Content & Ad Strategy
Building a clear paid social strategy around your customers, seasonal goals, and platform mix, including audience development and targeting, so every campaign has a defined purpose before it goes live.
Creative Development
Developing the ads themselves, including the visuals, messaging, and format, ensuring your content is designed for the platform it lives on and speaks directly to the customers you’re trying to reach.
Campaign Setup & Management
Handling the full setup, launch, and ongoing optimization of your paid social campaigns, so performance is always being monitored and improved without adding more to your team’s plate.
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Our Process at a Glance
Brand Discovery
We start by getting to know your brand, customers, and what you need paid social to do for your business, whether that’s driving foot traffic, growing an online following, promoting a seasonal offer, or all of the above.
Platform & Audience Planning
We identify where your customers are most active and what kind of content stops them mid-scroll, so your ad spend is always going to the platforms and audiences that make the most sense for your brand.
Creative Ad Development
Ads are developed with visuals and messaging that feel native to the platform, match your brand’s personality, and give your customers a clear and compelling reason to engage or act.
Campaign Setup
Campaigns are structured around your goals, whether that’s a grand opening, a seasonal push, or ongoing brand awareness, with precise targeting and tracking in place from day one.
Launch & Monitoring
Your ads go live with active monitoring so we can respond quickly to what’s resonating, pull back on what isn’t, and keep performance moving in the right direction.
Reporting & Optimization
You get clear, straightforward reporting that shows who your ads are reaching, what they’re doing, and how your investment is translating into real customer activity for your brand.
Related Digital
Services
Social media ads are just one piece of a strong brand presence. Explore other digital marketing and social media services to get your brand in front of more customers…
Pay-Per-Click
Pay-per-click advertising puts your brand at the top of search results, and you only pay when someone clicks. The key is making sure the right people are clicking and ready to buy, like they were for a regional retail brand that saw a $23 return for every $1 spent on ads with Asen.
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Programmatic Ads
Most consumer brands leave reach on the table by only advertising on one or two channels. Programmatic ads make sure your brand shows up everywhere your customers are, like they did for a regional retail brand with a $23 return for every $1 spent on ads.
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Email Marketing
For consumer brands, the inbox is one of the most direct, cost-effective tools for building loyalty. Asen’s email marketing strategies are built to engage audiences — the kind of approach that helped one restaurant brand achieve a 35% open rate (nearly double the industry average).
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Build a social strategy that works.
A short discovery chat can help determine if Asen is the right digital marketing partner for your business.
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