Build & grow loyalty with email marketing.
For consumer brands, the inbox is one of the most direct, cost-effective tools for building loyalty. Asen's email marketing strategies are built to engage audiences — the kind of approach that helped one restaurant brand achieve a 35% open rate (nearly double the industry average).
Email Marketing for Consumer Brands
Inboxes are crowded. The brands that cut through the noise are the ones sending emails people actually want to open and read. Asen builds email programs around your customers’ daily habits and interests, from the content they want to read to the offers that bring them back.
List Development
Building, growing, and segmenting your email list so every message is reaching the right customers at the right stage of their relationship with your brand.
Content Development
Creating email content designed around what your customers want to see, from new arrivals and seasonal promotions to helpful content that keeps your brand relevant and top of mind between purchases.
Delivery & Analytics
Managing deliverability and tracking opens, clicks, and conversions after every send, so your email program keeps improving and your best customers keep coming back.
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Our Process at a Glance
Brand Discovery
We start by getting to know your brand, your customers, and your seasonal rhythms so the email program we build actually reflects how your business operates throughout the year.
Strategy & Segmentation
A clear email strategy is developed around your audience segments, content themes, and a send cadence built around how your customers shop, browse, and engage with your brand.
List Development
Your current email list is audited and new list-building efforts are put in place to make sure you’re consistently growing and reaching the right people.
Content Development
Email content is designed around what your audience actually wants to open, with seasonal relevance, compelling offers, and CTAs that drive real action rather than just inbox impressions.
Launch & Monitoring
Campaigns and automations go live with active monitoring in place to track early performance and make quick adjustments where needed.
Reporting & Optimization
You get clear, straightforward reports that show how your emails are performing, who’s engaging, and how your investment is translating into results for your brand.
Related Digital
Services
Email works best as part of a broader digital presence. Explore other marketing services that help you reach, engage, and retain the right customers.
Search Engine Optimization
Your customers are already searching for what you offer. The question is whether they’re finding you first. Asen builds that visibility, just like we did for a private healthcare brand when we improved their average Google ranking by nearly 60% in a year.
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Social Media Ads
Your customers are discovering new brands, reading reviews, and making purchasing decisions on social media every day. Paid social ads keep your brand in those conversations, like they did for a private healthcare brand when we drove consultations for an average cost of just $44 each.
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Pay-Per-Click
Pay-per-click advertising puts your brand at the top of search results, and you only pay when someone clicks. The key is making sure the right people are clicking and ready to buy, like they were for a regional retail brand that saw a $23 return for every $1 spent on ads with Asen.
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Looking for the right email marketing partner?
A short discovery chat can help determine if Asen is the right digital marketing partner for your business.
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