Whether you’re launching a new product, refreshing an existing line, or entering new markets, your packaging should do more than contain. It should communicate…
Gone are the days when packaging design was just about looking good on a shelf. Now, packaging is all about standing out in competitive spaces, telling a brand’s story, and helping customers make faster, more confident decisions.
Why Packaging Design Matters More Than Ever
Today’s packaging has to do more than catch the eye, it has to work hard across every touchpoint for the highest brand awareness and ROI. Smart design supports the brand experience, enhancing the customer experience and driving better results on shelves, online, and everywhere in between.
When done right, effective packaging designs help:
- Grab attention & spark conversation
- Encourage confident buying decisions
- Clearly communicate key benefits & features
- Improve recall & loyalty
- Build emotional connection
- Reinforce trust in your brand
At Asen Marketing, we deliver effective packaging design solutions that balance form and function to ultimately achieve these goals. From custom branded boxes to food packaging designs and beyond, here are a few things we consider during the packaging design process to ensure your brand stands out…
Brand Packaging Design Solutions That Stand Out
Strategic Layout to Guide the Eye
Good packaging looks great. Great packaging leads the customer through a clear hierarchy of information. We consider how a shopper’s eye moves across the design (whether it’s on a shelf, a screen, or in their hands) so the most important details stand out first. From product benefits to key features, a strategic packaging or label design layout plays a critical role in conversion.
Consistent Design Elements to Strengthen Brand Identity
From color and typography to icons and illustration, every visual element on your packaging design or label design should work to tell a consistent brand story. With over 40 years of experience, our team creates packaging to either align with your existing brand identity or help you evolve into something stronger. That way, your product doesn’t just stand out — it fits right in with the rest of your marketing and sales efforts.
Effective Product Messaging for Clarity & Trust
Space on packaging and label designs is limited, and attention spans are getting shorter and shorter… We help brands say more with less by crafting short, impactful messaging that’s tailored to your audience. From product benefits and usage instructions to disclaimers, certifications, and regulatory requirements, every word is written to build trust and support your brand’s promise. No clutter, no confusion.
Multichannel Design Strategies for Shelves and Screens
The best packaging designs are made to perform across many channels and platforms (in fact, it’s a huge consideration for us as comprehensive, multichannel marketers). This can include print specs and finishes that pop in real life, as well as design variations that translate well on mobile, ecomm listings, and digital ads. Because a brand’s first impression shouldn’t depend on where or how someone sees your product — it should be strong and consistent across the board.
Cost-Efficient Packaging Designs for Greater Value
Smart packaging isn’t just about the look, it’s about making every dollar count. From material choices to die-lines to print runs, we consider the full scope of production to help reduce waste, avoid rework, and stay on budget.
We can coordinate directly with your preferred printer or get custom quotes on your brand’s behalf, ensuring the final packaging design not only looks great but also enhances efficiency wherever possible.
Looking for examples of effective packaging designs in action? View some of our latest packaging work in our case studies!
How to Design Custom Packaging for Your Brand
The moral of the story? Effective packaging can be the difference between getting picked up or passed over. In fact, studies show consumers make purchasing decisions in as little as seven seconds. That’s why your brand needs custom packaging designs (branded boxes, custom mailer designs, and other types of packaging) that stand out and get picked in a crowded line-up.
To design custom packaging that’s effective at achieving these goals, you’ll need intentional strategies, clear messaging, and brand elements that hold up in production. We help brands bridge this gap at Asen, turning custom packaging into a valuable tool for brand awareness, credibility, and growth.
If you’re looking for a marketing partner who sees the full picture and knows how to design packaging that actually sells, we’d love to connect! Get to know us more or reach out on our site here.