…them? How should I communicate with them? Enter: The buyer persona. A buyer persona is a fictional representation of your ideal customer based on the demographics, interests, and values of…
…of industries. When she’s not actively coordinating accounts, Amanda enjoys learning from her teammates and brainstorming new strategies for success. In her free time, she enjoys hiking, kayaking, painting, and…
Originally from Ohio, Stacy moved to Knoxville in 2012 to attend the University of Tennessee, where she received her B.A. in Communication Studies. With over a decade of experience in…
…more you can do with video today. Testimonials, product demos, training videos, animated explainers—every video can be a unique way to differentiate your brand from the competition. But it’s a…
…at Asen, Amanda’s always ready with a catchy headline or compelling angle. But copy isn’t the only thing she enjoys brainstorming. If you ask her, she’ll tell you one of…
…a full time job (but am free nights and weekends) I’m a independent contractor I have my own company/studio Other If other, please explain* Anything else we should know? Submit…
…and emotionally-driven Easy to understand and communicate Unique (sets you apart from competitors) Informative (speaks to what you do or sell) Relevant to your ideal target audience Available in today’s…
…was able to learn a lot about programming. So, when I graduated from UT, I was offered a job as a Computer Systems Analyst at a medical company in South…
…From promoting Knoxville’s latest and greatest attractions to organizing events and supporting community initiatives, Angie and her team do it all! Want to know how? Keep reading for a peek…
…of a resale concept too much. I like coming up with new ways to make the store more efficient. It gives me constant opportunities to get creative. I also don’t…
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