Brand taglines and business positioning statements.
Crowded markets are no match for clear, distinct brand elements — and two of the most important are your tagline and positioning statement.
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In the competitive B2C landscape, many brands end up with messaging that sounds like everyone else or doesn’t clearly communicate what makes them different. A strong tagline and positioning gives customers something clear to recognize and remember you by.
Positioning Strategy
Defining a clear positioning statement based on your audience and category, so your brand has a distinct place in the market.
Tagline Development
Creating short, memorable taglines that capture what your brand stands for and make it easier for customers to recall later.
Campaign Slogans
Collaborating on campaign slogans that support promotions, launches, and seasonal messaging while staying aligned with your overall brand.
50%
of people say a company’s tagline is the brand element that helps them best understand the company’s purpose. (source)
71%
of consumers who recall a tagline are more likely to choose that brand over competitors at purchase. (source)
2-3x
greater market share has been linked to brands with clear, well-defined brand positionings in their industries. (source)
Our Process at a Glance
Brand Discovery
First, we’ll explore your business, audience, and goals to understand what your brand needs to communicate.
Messaging Strategy
We’ll align on a clear direction for your brand’s messaging based on your category, competition, and how customers choose brands like yours.
Positioning Statement
Next, we’ll develop a few examples of positioning statement options, so you can evaluate and select the best fit for your brand.
Tagline Exploration
A curated set of tagline options are created based on alignment with your brand name, positioning options, and overall messaging.
Final Refinement
During this phase, we’ll work together to refine your options, including a review of potential trademark availability for your top picks.
Brand Rollout
A plan for applying the new positioning and tagline across your website, marketing, and customer touchpoints is presented.
Related Branding
Services
While a tagline and positioning strategy helps define your place in the market, other branding services work with these elements to achieve your goals…
Brand Messaging
A thoughtful messaging strategy is non-negotiable these days. With Asen, it’s easy to develop brand messaging that stands out, clarifies your value, and gives customers a reason to choose you.
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Logo Design
Your logo is often the first thing people notice — and the thing they remember. It should reflect who you are today but still hold up as your brand grows and shows up in new places.
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Rebranding Services
A thoughtful rebrand helps ensure your brand reflects where you are today and supports your growth moving forward.
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Define what sets your brand apart.
A short discovery call and custom quote can help determine if Asen Marketing is the best branding agency for you.
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