Brand taglines and business positioning statements.
Crowded markets and complex industries are no match for clear, unique elements that your brand fully owns — and two of the most important are your tagline and positioning statement.
Request a QuoteBuilding on distinct value.
In competitive B2B markets, many businesses sound the same or rely on messaging that doesn’t clearly separate them from competitors. A focused positioning strategy, supported by a strong tagline and campaign slogans, helps define what makes your brand the better choice.
Unique Selling Points
Turning what makes your business different into clear, compelling messaging that’s easy for your audience to understand and remember.
Positioning Strategy
Defining a clear market position based on your strengths, audience needs, and competitive landscape so your brand stands apart with purpose.
Tagline Development
Creating concise, memorable taglines that reinforce your positioning and support your brand across marketing channels.
50%
of people say a company’s tagline is the brand element that helps them best understand the company’s purpose. (source)
71%
of consumers who recall a tagline are more likely to choose that brand over competitors at purchase. (source)
2-3x
greater market share has been linked to brands with clear, well-defined brand positionings in their industries. (source)
Our Process at a Glance
Brand Discovery
First, Asen will explore your business, audience, and goals to understand what your brand needs to communicate.
Messaging Strategy
We’ll align on a clear direction for your brand’s messaging based on your competitive landscape and growth goals.
Positioning Statement
Then, we’ll develop a few positioning statement options based on examples, so you can evaluate and select the best fit for your brand.
Tagline Exploration
A curated set of tagline options are created next based on alignment with your company name, positioning, and brand messaging.
Final Refinement
During this phase, we’ll work together to refine your options, including a review of potential trademark availability for your top picks.
Brand Rollout
A plan for applying the new positioning and tagline across your website, marketing, and sales tools is presented.
Related Branding
Services
While a tagline and positioning strategy helps define your place in the market,
other branding services work with these elements to achieve your goals…
Define what sets your brand apart.
A short discovery call and custom quote can help determine if Asen Marketing is the best branding agency for you.
Request a Quote