Pay-per-click ads designed to drive business outcomes.

Pay-per-click (PPC) advertising is exactly what it sounds like: you only pay when someone clicks. Asen makes sure those clicks count, like we did for one B2B partner when a small increase in ad spend drove 164% more conversions at a 59% lower cost per conversion.

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Strategic PPC
Ads Management

Without the right strategy, it’s easy to spend a lot on digital marketing with little to no return. At Asen, we build and manage pay-per-click (PPC) campaigns around your pipeline and goals, so every dollar spent works toward a real business outcome.

Search Engine Marketing (SEM)

Running targeted paid search campaigns on Google and Bing that put your brand in front of the right buyers at the exact moment they’re searching for solutions in your space.

Remarketing Ads

Re-engaging buyers who have already shown interest in your brand with targeted ads that keep you top of mind and bring them back when they’re ready to make a decision.

Video & Display Ads

Extending your reach beyond search results with branded video and display placements across Google, keeping your brand visible to the right buyers at every stage of their journey.

Proud Google
Premier Partner

84%

of brands and marketers said they see good results with their PPC advertising campaigns.

65%

of all clicks for Google Ads are those with high commercial intent.

52%

of consumers are highly likely to call a business if they click on or engage with a PPC ad.

Our Process at a Glance

Brand Discovery

First, we dive into your business, audience, and revenue goals, so the paid search strategy we build together is aligned with what actually moves your pipeline.

Keyword Research

Your search environment and competitive landscape are evaluated to identify the highest-value opportunities for your ad spend.

Ad Development

Creative ads are developed with visuals and messaging that speaks to your buyers’ challenges and guides them toward the next step in the sales funnel.

Campaign Setup

Campaigns are structured with intentional targeting, ad groups, and bidding strategies designed to maximize relevance and return.

Launch & Monitoring

Campaigns go live with active monitoring in place to catch early performance signals and make fast adjustments where needed.

Reporting & Optimization

Performance is reviewed and refined regularly, with clear reporting that connects your ad spend to real revenue outcomes.

Related Digital
Services

PPC works best as part of a connected digital strategy. Explore other B2B digital marketing services that support your business across channels.

Search Engine Optimization

Most B2B companies are optimizing for volume. Asen helps B2B companies earn visibility in the searches that actually matter, like we did for one partner when we improved their average Google ranking by 260% in a single year.

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Generative Engine Optimization

More decision-makers are turning to AI-powered tools to research vendors before ever visiting a website. GEO brings your brand into those conversations — like it did for one B2B partner when we grew their AI citation count by 161% in six months.

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Programmatic Ads

Programmatic advertising automates the buying and placement of digital ads in real time, so your brand always shows up in front of the right audiences. With Asen, one B2B manufacturer saw a 10x return on ad spend using programmatic ads as part of their digital strategy.

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Let’s build a digital strategy worth investing in.

A short discovery call can help determine if Asen is the right digital marketing partner for your business.

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