Dead End BBQ

Since 2009, Dead End BBQ has been building its fanbase of families, community members, and barbeque enthusiasts by offering a distinct dining experience that’s rich in local history and a love of good food.

  • Website
  • Photography
  • Social Media
  • Email Marketing
  • Content Development
  • Marketing Consultation

The Goal

With an abundance of food options in the greater Knoxville area, Dead End needed help standing out from the crowd. Their team, led by self-taught pitmaster George Ewart, came to Asen with a primary goal: Drive brand awareness in a highly competitive market.

The Journey

Our first step was aligning with Dead End on priority action items for our team and their internal team. After discussing business and their goals more closely, Asen recognized an immediate need to modernize the brand before driving more customers to it.

Together, our teams set out to enhance the brand with custom imagery and content that speaks to the many things Dead End offers… including and beyond BBQ!

Highlighting the Heart
of Dead End BBQ

In addition to delicious food and drinks, Dead End offers local and visiting customers the chance to dine at an original neighborhood hangout spot. This “home away from home” feeling was critical for Asen to capture in the brand’s visual and written content.

With the help of new food, lifestyle, and product photography, as well as an enhanced content strategy, prospective guests can now get a sense of the Dead End BBQ experience before even visiting the restaurant.

“The Asen Marketing team listened to our needs and came back with a plan to address each area of our concerns. They laid out a methodical plan and executed it to excellence.”

― George Ewart, Co-Owner of Dead End BBQ

Working Together
on a New Website

Next up: a winning website for Dead End! The goal for the new site was an easy-to-navigate user experience that left a memorable, positive impression on every visitor.

“Wowing” this audience with a bold, modern website was essential in achieving Dead End’s goals. Asen incorporated multiple design elements to help the site impress and convert, including custom images, bold fonts, a rich color palette, engaging copy, and user-friendly features like built-in menus.

Food Menu Design with Rich Layout
Custom Ordering Popup Design
Homepage Mockup Design

Content That Sparks
Your Next Craving

With a new-and-improved destination to send hungry prospective customers to, it was time to boost Dead End’s social media engagement and encourage word-of-mouth by generating a stronger sense of community online.

Today, Dead End’s social media and email marketing strategies include showcasing a dynamic mix of messages—from food features and customer feedback to team events and hidden gems around the restaurant. As a result, the brand is benefiting from a 35% email open rate (15% higher than industry average) and an 8.5% growth in new followers across social platforms in just 10 months.

“Since COVID, we’ve struggled with marketing; they stepped in and handled our website design, social media, photography, and anything else we threw at them. We are so grateful for our relationship with Asen!”

― George Ewart, Co-Owner of Dead End BBQ

The Results

Since we began our partnership with Dead End BBQ, our teams have continued to share stories and successes. In our first year as their team’s dedicated marketing partner, the brand’s cross-platform social media reach increased by approximately 825% over the previous year (with a large focus on Instagram for this audience).

With the help of a paid social plan and strategic SEO-driven content, Facebook page reach also increased by 100% and post reach by 250% over the previous year.

Moving forward, we’re excited to continue sharing wins like these with the Dead End BBQ team. We’re confident the best is yet to come for this powerhouse brand. Stop by to get a taste of all Dead End has to offer next time you’re in the area!

Let’s work together!

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