Posts
Logo or No-Go? Deciding On Your Next Great Logo
…find themselves wondering if a new logo will help them reach new heights within their industry. This article will guide you in your decision to update your logo (or not)…
Posts
Our 40 Story: The Next Chapter & Women Leading the Way
…the best leaders they can be. As the women of Asen lead the way over the coming years, this team is committed to building stand-out brands, delivering exceptional business results,…
Posts
Play Together to Stay Together: How to Improve Retention (Part 1)
…start using right away! Keep an eye out for more helpful retention tips coming to the blog soon. Understanding the Value of Team Recreation The reality is people often compartmentalize…
Services
Digital
Embark on a true digital transformation. You’re here because you want to get noticed online. In today’s digital world, so does every other brand. Whether you’re looking to boost your…
Posts
Influencers vs. Brand Advocates: Which is Best for Your Business?
…loyalty influencers can create. While that loyalty is powerful, there’s another realm of advocates who can bring you new customers and award your company with a trustworthy reputation: brand advocates….
Posts
Why You Should Address Your Brand BEFORE Marketing
…Improve public perception of your company Increase long-term sales & awareness Enhance customer loyalty (keep people coming back!) If you’re new to branding, it can be hard to understand just…
Posts
The Social Media See-Saw: How Posts & Ads Work Together
…strategic combo allows you to reach current customers or business partners and a whole new audience using detailed targeting features, increasing the number of impressions and engagements on your brand’s…
Posts
Does Your Tagline Do Your Brand Justice?
…and emotionally-driven Easy to understand and communicate Unique (sets you apart from competitors) Informative (speaks to what you do or sell) Relevant to your ideal target audience Available in today’s…
Posts
The Silver Bullet
…start from the beginning… Marketing Begins with a Solid Foundation of Research and Analytics. Words and numbers that sketch a picture of your company, competitive landscape and brand. The foundation…
Posts
Photography & Your Website
…pairing simple text with a powerful picture to immediately convey the feeling they want to come across and you know instantly what they are about. Make your products really shine….