Grow leads & accounts with email marketing.
The inbox is still one of the most direct ways to reach buyers and existing accounts. Asen builds email programs around the messages your audience actually wants to open, like we did for one B2B partner when a targeted, high-intent drip campaign achieved an 80% average open rate.
Email Marketing
for B2B Brands
Most B2B sales don’t happen quickly. In longer sales cycles, staying visible between touchpoints is key. A well-structured email program ensures your brand is consistently showing up in the right inboxes to support your sales funnel and keep your brand top of mind.
List Development
Building, sourcing, and segmenting your email list so every message is reaching the right people from day one.
Content Development
Creating email content and brand templates that align with your goals and guide your audience to take action.
Delivery & Analytics
Optimizing for performance after every email delivery by tracking opens, clicks, conversions, and other KPIs.
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Premier Partner
Our Process at a Glance
Brand Discovery
Every strong email marketing program starts with a clear picture of your business, audience, and objectives, so that’s where we start.
Strategy & Segmentation
A clear email strategy is developed with defined audience segments, messaging, and a cadence built around your buyers’ decision-making process.
List Development
Any current email lists are audited and new lists are built as needed to ensure the right messages are always going to the right people.
Content Development
Email content is designed around what your audience actually wants to engage with, including intentional messaging and CTAs that drive real action rather than just opens.
Launch & Monitoring
Campaigns and automations go live with active monitoring in place to track early performance and make quick adjustments where needed.
Reporting & Optimization
Email performance is reviewed regularly with data-driven refinements and clear reports delivered to your team monthly.
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Email works best when it’s part of a broader, integrated digital strategy. Explore other digital marketing services for reaching and nurturing your buyers…
Search Engine Optimization
Most B2B companies are optimizing for volume. Asen helps B2B companies earn visibility in the searches that actually matter, like we did for one partner when we improved their average Google ranking by 260% in a single year.
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Generative Engine Optimization
More decision-makers are turning to AI-powered tools to research vendors before ever visiting a website. GEO brings your brand into those conversations — like it did for one B2B partner when we grew their AI citation count by 161% in six months.
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Pay-Per-Click
Pay-per-click (PPC) advertising is exactly what it sounds like: you only pay when someone clicks. Asen makes sure those clicks count, like we did for one B2B partner when a small increase in ad spend drove 164% more conversions at a 59% lower cost per conversion.
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Looking to grow your email marketing program?
A short discovery call can help determine if Asen is the right digital marketing partner for your business.
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